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Lads' magazine FHM is to launch a new music channel on Friday.
Programming will include Pump it Up, a daily workout session; Battle of the Butts, featuring the backsides of female celebs; and School of Rock, playing air-guitar anthems.
"FHM branded programming on Emap music channels have been hugely successful with viewers," said Shirley Renwick, MD at Emap TV.
"The decision to push FHM into a music channel just makes sense. The audience feedback on our FHM branded shows has been tremendous: they want more FHM, so that’s what we’re giving them."
The channel will timeshare with existing jukebox station Q, broadcasting between 4pm and 6am daily
Programming will include Pump it Up, a daily workout session; Battle of the Butts, featuring the backsides of female celebs; and School of Rock, playing air-guitar anthems.
"FHM branded programming on Emap music channels have been hugely successful with viewers," said Shirley Renwick, MD at Emap TV.
"The decision to push FHM into a music channel just makes sense. The audience feedback on our FHM branded shows has been tremendous: they want more FHM, so that’s what we’re giving them."
The channel will timeshare with existing jukebox station Q, broadcasting between 4pm and 6am daily
