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WW Update4,495 posts since 6 Feb 2007
The character's name is Loeki de Leeuw: https://en.wikipedia.org/wiki/Loeki_de_Leeuw.

A bit of background about how he ended up on Westward in this post from 2001:

From that post:

"By the autumn it is expected that West Country shops will be selling soft Loeki toys, Loeki T-shirts and even Lokeki Christmas cards. Before long there'll probably be a Loeki fan club."

Did that ever happen?