TV Home Forum

Fast Food advertising WATERSHED

Boris Johnson is planning to ban fast food advertising before 9pm on TV. What are your thoughts? (July 2020)

This site closed in March 2021 and is now a read-only archive
HD
HybridDaDink
Hatton Cross posted:
JasonB posted:
Wasn't this done in 2006 and killed the Saturday morning kids TV format?

Well, if it did - where's the Saturday morning Childrens programming on BBC One, then?

To remove the rose tinted sunglasses for a moment and bask in the harsh sunlight of broadcasting reality.
1 - Saturday morning ITV programmes were a box ticking hour boosting quota to please the IBA/ITC and Ofcom. It also provided some competition for the BBC, who would have had the 9.30-12 Saturday morning playing field all to itself.

2 - Those programmes really only made money in advertising in the run-up to Christmas, with Santa shopping list toy and games advertisements.

3 - The programmes they replaced were watched by a larger and older audience, where advertisers could sell their products year round without the swings in seasonal ad campaigns that Children's programming tended to binge on.

4 - Multi channel fragmentation of the audience killed off Saturday morning Kids programming. Not sweet, fat or unhealthy advertisements.

There still is Saturday Mash-Up! which was simulcast on the CBBC Channel and BBC Two.
Also there is Scrambled! on ITV and the CITV Channel but it is the very loose definition of 'Saturday morning kids TV'.
Last edited by HybridDaDink on 28 July 2020 3:00pm - 2 times in total
BR
Brekkie
Saturday morning kids TV was never just for kids. That is where the recent efforts fail, and just as sport and news needs a window on the main channels a flagship show for their kids services should really be part of that too, especially on the BBC.
dbl and all new Phil gave kudos
MC
mccanmat
Brekkie posted:
Saturday morning kids TV was never just for kids. That is where the recent efforts fail, and just as sport and news needs a window on the main channels a flagship show for their kids services should really be part of that too, especially on the BBC.


You mean kids tv for the dads a-la Michaela Strachan, Cat Deeley or Holly Willoughby?
AE
AlexEdohHD13
That will never work. It's just a plaster to the problem. It won't solve the issue.
NJ
Neil Jones Founding member
AlexEdohHD13 posted:
That will never work. It's just a plaster to the problem. It won't solve the issue.


Can I suggest you quote what you are replying to, particularly if what you're replying to is more than a page behind the current discussion, otherwise it sort of looks like you've just decided to make a random statement about something.
AE
AlexEdohHD13
Neil Jones posted:
AlexEdohHD13 posted:
That will never work. It's just a plaster to the problem. It won't solve the issue.


Can I suggest you quote what you are replying to, particularly if what you're replying to is more than a page behind the current discussion, otherwise it sort of looks like you've just decided to make a random statement about something.

Sorry. What I was saying was that banning junk food ads from being shown pre-watershed won't solve the obesity crisis.
HybridDaDink posted:
Boris Johnson wants to ban fast food advertising before 9pm because it is encoraging children to eat unhealty food. Scientists have explained that if this happens then kids would only lose around 2-3 calories per day. But some of the fast food companies are worried about this since they have already lost enough money due to the coronavirus pandemic.

Is the quote I was replying to.

Also as some other members have said it's not just diet that causes obesity, lifestyle plays a key role.
HD
HybridDaDink
Does anyone know when the ban will actually take place because I still see adverts for McDonald's, Coco Pops, Capri Sun and Weetabix on CITV.
Last edited by HybridDaDink on 29 July 2020 3:00pm
NJ
Neil Jones Founding member
HybridDaDink posted:
Does anyone know when the ban will actually take place because I still see adverts for McDonald's, Capri Sun and Weetabix on CITV.


There is a process to this, its not just a case of Boris says jump and everybody says how high.

Chances are it will require legislation, and if that's the case it aint' gonna happen until October at the earliest, if it happens at all.
RR
RR
The reports earlier this week suggest it won't be until 2022 until such a ban comes in. Assuming that legislation is passed later this year, there will be a long lead time.
RI
Riaz
JAS84 posted:
30 years ago, people probably ate just as much as they do now. They just didn't sit on the couch watching Netflix, playing video games, or doing stuff on smartphones. People exercise less than they used to, that's why so many people are overweight. Food isn't the issue. People just aren't burning off the calories like they did in the past. Instead of banning junk food ads, they should run their own ads promoting exercise and outdoor spaces. It wouldn't cost them any more than the Coronavirus related ads they've been airing recently.


As a former teacher I believe that the elephant in the room when it comes to rising levels of child obesity is homework.

Back in the 1970s and 80s it was quite common for primary school kids not to have regular homework apart from a weekly spelling test or things to do with term projects, and secondary school kids had far less homework than in more recent years. After their CBBC / CITV cartoon fix after school they would often play outside, ride bikes, etc. Now they are stuck inside bogged down with homework until nearly 10PM on weekdays. Watching educational / schools programmes at home was controversial back then but now it's the norm for kids to watch videos relating to school subjects on YouTube in evenings and weekends to help with homework and SATS or GCSE revision.

It is (sadly?!) true that more school age children nowadays own a digital device than own a bike, but it's disingenuous to blithely blame technology or the advertising of unhealthy food for the high levels of child obesity. There is a strong correlation between the rise in child obesity with the rise in homework set by schools, which started around 1990.

I hold the stance that the government should pick a few local authorites with demographics close to the national average and abolish regular homework for primary school kids for a few years as an experiment to see if it leads to a reduction in obesity.

14 days later

DV
DVB Cornwall
Can't see Discovery's altruism with Tony the Tiger in the US being followed by any UK broadcaster anytime soon ....



JA
JAS84
HybridDaDink posted:
Does anyone know when the ban will actually take place because I still see adverts for McDonald's, Coco Pops, Capri Sun and Weetabix on CITV.

Why would Weetabix be a problem? I thought that was one of the healthier cereals - it's mostly wheat!
TVVT and davidhorman gave kudos

Newer posts