Fast Food advertising WATERSHED

But if we were talking about it on the side of children, their parent/guardian (s) should be taking responsibility in how much fat, salt and sugar goes into their mouths and control their food plan. They shouldn't blame advertising for this. These restaurants and companies are meant to have you eat their food as a treat, not regularly. But this is just my opinion.

Yes but we don't live in that culture any more. There are many examples in the American legal system where somebody has sued McDonalds for making them fat, the most famous example being in the early 2000s:
https://money.cnn.com/2003/01/22/news/companies/mcdonalds/

There are probably similar examples in this country, considering we're well past the point of "Oh dear I fell over, that was my own stupid fault", and more towards "I fell over, let's sue somebody".

This might provide a guide albeit a fictional one as to how it might go:

https://www.youtube.com/watch?v=7XeQin9abx4

Meanwhile we can all go out and get a half price McDonalds on the government from next week.

Well, if it did - where's the Saturday morning Childrens programming on BBC One, then?

To remove the rose tinted sunglasses for a moment and bask in the harsh sunlight of broadcasting reality.
1 - Saturday morning ITV programmes were a box ticking hour boosting quota to please the IBA/ITC and Ofcom. It also provided some competition for the BBC, who would have had the 9.30-12 Saturday morning playing field all to itself.

2 - Those programmes really only made money in advertising in the run-up to Christmas, with Santa shopping list toy and games advertisements.

3 - The programmes they replaced were watched by a larger and older audience, where advertisers could sell their products year round without the swings in seasonal ad campains that Childrens programming tended to binge on.

4 - Multi channel fragmentation of the audience killed off Saturday morning Kids programming. Not sweet, fat or unheathy advertisments.

Once the CITV channel launched, it was inevitable that the kids block would eventually go, the junk food ban probably sped things up.

Quantity is far from the only measure of the quality of the diet (in fact it's a very poor measure). Diets have changed hugely over the decades, and to pretend otherwise is foolish. Sugar consumption, for example, has risen decade after decade in this country. It'd be foolish to pretend this has had no effect on obesity.

Exercise, even when it doesn't result in weight loss (which it often doesn't) is beneficial, but it is also correct to say that you can always counteract the weight loss benefits of exercise with a particular diet.

Yes I find the timing of this so odd. Pretty much of all the brands that have announced they'll be taking part in that scheme so far have menus made up of high fat meals. Meanwhile they're denying the broadcast industry £200 million worth of advertising that they could obviously do with right now. I get that they're under pressure to launch some sort of anti-obesity campaign at the moment and this is probably the easy way out but it's certainly not helpful for the industry.

They are banning sweets from the checkout? I thought that came in years ago, I don’t think I’ve seen sweets at the checkout for years?

Also according to the media, they are making a big deal on the banning BOGOF offers on this type of foods. In my experience you rarely see Buy One Get One Free on anything ever, it’s more likely to be half price, something off, or 2 for something.

You can get gum from the self checkout but that pretty much it. The only place that does sweets as you queue that I know of is WH Smith.

This Morning kind of summed up the issue earlier, talking about the governments plans and how the nation needs to take some responsibility and the government needs to widen the sugar tax etc - and then after the break it's James Martin making a pudding full of cream, chocolate and sugar.

They have chocolate at the checkouts in my local Asda.