How 'commercialised' is Eurovision in the rest of Europe compared to over here in the UK?
The other countries songs seem to hit the top of their respective charts and get a lot of promotion, whereas here it's a case of blink and you'll miss it.
I believe in Sweden most of the songs that take park in Melodifestivalen routinely get into the charts, and are played on radio not just in Sweden but right across Northern Europe and Scandinavia. This year there were 28 entries and of the final 12, all but 3 got into the Swedish top 10. The music industry in Sweden takes Melfest very seriously and as it commands an enormous audience on Swedish television is an excellent promotional opportunity. So when the music industry needs the Melfest (and subsequently Eurovision) to generate publicity that publicity is rewarded by consistently good results at Eurovision itself. Not just because the songs are of a very high standard (jury vote tick), but because the promotion has already happened across a large region (telephone vote tick).
Yes - in some years Swedish artists have been effectively forced to do Melodifestivalen (when they don't really want to) to get album deals. Melodifestivalen is supported by Swedish music labels, and is very popular with the Swedish public, but it doesn't have huge credibility in the more credible/'cool' parts of the Swedish music industry.
Scandinavian entries all get significant radio play across all the Scandinavian countries - and they often show or repeat each others selection show finals. They do share musical tastes (Estonia increasingly is a 'new Nordic' country too) and there is some overlap between them (Sweden and Norway, Estonia and Sweden, Denmark and Iceland, Sweden and Finland, have all shared performers or tried to for instance.)
BTW - did anyone notice that one of the UK's backing singers was Anna Sahlene? She is a fantastic Estonian singer who represented Estonia in the early 00s, and also entered Melodifestivalen at least once.