Eurosport - New Identity - 13-Nov-2015

I wonder how EuroSport News will look as a result of this rebrand. The channel exists in Asia full time and is overnight filler on EuroSport 2. That particular look hasn't changed that much since it was replaced by EuroSport 2 in the UK.

I hope so. It's like Sky Sports News graphics were explained to the Eurosport graphics department, by drawing it free hand with a crayon and paper..
Ugly, cumbersome, sharp angled boxes with text lines that need 3 or scrolls to complete the headline sentence.
E.g.

Football
'He said that the player..."

I suspect that with the volume of re-runs these last couple of days work behind the scenes is intense.

It's sometimes referred to as Eurosport 1 by commentators, especially when presenting on Eurosport 2, but never visually.

I actually like this logo. It departs from the old 1994 and starts something new. If they are going to make a filler for the channel, just get that old star bumper from 2008 and recreate it.

https://youtu.be/JyAsYbX8fhw?t=5s

Looks good. I was never a huge fan of the Eurosport logo, so good to see it changing to a more modern design. I know it's been tweaked slightly on two occasions but it's essentially been the same design since 1994, an eternity these days.

Do we know if it changes tonight or at some point in the morning?

It's unusual for programmes to wrap up and switch to the overnight fillers precisely on midnight, on both channels, this coincidentally happens tonight. Whether by design or not we'll find out then. It'd be interesting if any of our Asian contributors have access to the Eurosport services there, to see if they change earlier than the European channels. ES2 starts tomorrow at 0700, with ES1(British Eurosport) at 0730, so we might have to wait until then.

EDIT .... Just Spotted this

Odd how the Vimeo icon is different to the E in the logo (and in the vid above):

^Actually, look about 10 seconds into the video.

OK, granted it's new and we're not used to it but I do think alone the two versions of the E floating around today are not going to be instantly as recogniseable as Eurosport as the one they're currently using as their Twitter avatar.

Some stills here ....

A bold new look for @eurosport launches tomorrow by @DixonBaxi @pentagram #graphicdesign #branding #broadcastdesign pic.twitter.com/96ol8r5v4B

— James Mobbs (@jamesmobbs) November 12, 2015