There's a load of "what-ifs" that could have occurred. In Germany, Eurosport's negotiations with ARD and ZDF broke down.
Ulrich Wilhelm, the official responsible for sports rights at ARD, said Discovery's demands were well above the level the network could justify but "should Discovery change its position, our door is of course open."
One difference being, German Eurosport 1 is already free-to-air, and gets higher ratings
than British Eurosport generally has
. Bigger population in Germany too.
The money the BBC are paying Eurosport in sub-licencing the Olympic coverage also helps recoup some of the money paid to the IOC.
Not mentioned in that article.
Yeah, apparently so. The BBC paid Eurosport £110 million in their deal over FTA and pay-TV rights
, which AIUI would add up to... 10% of the cost of pan-European rights until 2024? (Discovery/Eurosport paid around 1 billion.) Plus the BBC gave up exclusivity on the 2018/2020 games.
That makes the UK deal seem pretty lucrative for Eurosport. And might explain why the German PSBs have refused to pay.
An article about the start of the Eurosport deal this week:
Eurosport is currently encouraging UK users to subscribe to its live streaming and on-demand service Eurosport Player, through which the broadcaster is expected to deliver the type of multi-stream Olympic coverage that was available through the BBC iPlayer and Red Button+ last year. It is offering customers the chance to subscribe for 12 months for £19.99, a saving of £40 over the regular fee.
Which also brings to mind what Seven in Australia has done - a "FTA" commercial broadcaster that's charging for the extra streams
Or, what if... (It's not impossible)
A.K.A. ... QUESTOSPORT
The Olympic Broadcaster
I still confuse it with Alan Partridge's channel, UK Conquest.