EU gives Product placement the go-ahead

it's very annoying. i wish they would stop

The whole cast of Coronation Street might say"Brought to you by the following companies" with an american accent then logos of the companies that were in that part of the programme before each break.That would be worthy of going in a horror film.

I think we have to wait and see what affect it would have on British Television, so I'm not judging right now. I just think it looks silly when they show American Idol on ITV2 and you can see the Judges cups of Coca Cola blurred, though pratically everyone knows it's Coke anyway, so why not just show it?

I can see the advantages in a way, say if you're watcing Coronation Street you won't have to hear Jack asking for a Pint, or Stelburg, whatever that was. At least you can hear 'Can I have a pint of Fosters/Carling/Any beer?'

I don't understand why they can't just order proper beers anyway, it's not placement in itself. That's like saying the Royle Family shouldn't watch any real TV shows because they'll be mentioned in the show.