How did she do that(!) Last thing we want is the BBC at the mercy of a Tory government, let alone one with an ex-insider!
I'd vote Conservative if it told the BBC to ditch its ridiculously high budget but low audience digital channels and to work totally on it's core BBC1 and BBC2 channels. If it wants to do digital, then it should go down the Flextech route and have advertising.
I'd vote Conservative if it told the BBC to ditch its ridiculously high budget but low audience digital channels and to work totally on it's core BBC1 and BBC2 channels. If it wants to do digital, then it should go down the Flextech route and have advertising.
If you knew the facts, you'd see how little the digital channels cost - very little indeed. IIRC the BBC are limited to spending 10% of total income on digital only services - BBC1 costs more than all the digitals put together!
I'd vote Conservative if it told the BBC to ditch its ridiculously high budget but low audience digital channels and to work totally on it's core BBC1 and BBC2 channels. If it wants to do digital, then it should go down the Flextech route and have advertising.
If you knew the facts, you'd see how little the digital channels cost - very little indeed. IIRC the BBC are limited to spending 10% of total income on digital only services - BBC1 costs more than all the digitals put together!
Yeah, and thats 10% thats not being spent on core services.
Point proved!
How did she do that(!) Last thing we want is the BBC at the mercy of a Tory government, let alone one with an ex-insider!
I'd vote Conservative if it told the BBC to ditch its ridiculously high budget but low audience digital channels and to work totally on it's core BBC1 and BBC2 channels. If it wants to do digital, then it should go down the Flextech route and have advertising.
Why? One of the most popular aspects of the CBBC and CBeebies BBC digital services is their lack of adverts - meaning that parents can allow their kids to watch them without worrying about them being exploited and turned into "I want, I want" consumers at an increasingly early age.
The whole point of the BBC digital services is to provide output that would not be feasible on niche commercial services funded by advertising. Certainly it would be difficult to fund a channel like BBC Four entirely by advertising - you'd have to investigate subscription as well.
As a consumer I personally watch more of the BBCs digital TV output than I do their national or local radio - but I don't begrudge the proportion of the licence fee that supports radio (even if there is no radio licence fee...)
How did she do that(!) Last thing we want is the BBC at the mercy of a Tory government, let alone one with an ex-insider!
I'd vote Conservative if it told the BBC to ditch its ridiculously high budget but low audience digital channels and to work totally on it's core BBC1 and BBC2 channels. If it wants to do digital, then it should go down the Flextech route and have advertising.
Why? One of the most popular aspects of the CBBC and CBeebies BBC digital services is their lack of adverts - meaning that parents can allow their kids to watch them without worrying about them being exploited and turned into "I want, I want" consumers at an increasingly early age.
The whole point of the BBC digital services is to provide output that would not be feasible on niche commercial services funded by advertising. Certainly it would be difficult to fund a channel like BBC Four entirely by advertising - you'd have to investigate subscription as well.
As a consumer I personally watch more of the BBCs digital TV output than I do their national or local radio - but I don't begrudge the proportion of the licence fee that supports radio (even if there is no radio licence fee...)
And The Teletubbies didnt create a vast marketing monster, spawning everything from soap to videos?
Just because there isnt an advertisement for Barbie on the CBBC Channel doesnt mean that the BBC will not try to create some sort of incentive marketing angle.
