JA
VH1 was a decent, strong brand, they killed it off when they decided to turn it into a channel showing nothing but sub-Channel 5 level reality crap.
TM
VH1 (and VH1 Classic) live on in continental Europe as 24 hour music channels. Both receive very little attention, VH1 Classic is still using the 2004 UK graphics.
There is also an unusual version of VH1 on DTT in Italy with music during the day and an odd mix of programmes at night, including property renovation series from HGTV dubbed in to Italian. It is run as a spin-off of Paramount Network along with Spike: https://www.paramountnetwork.it/guida-tv/vh1
There is also an unusual version of VH1 on DTT in Italy with music during the day and an odd mix of programmes at night, including property renovation series from HGTV dubbed in to Italian. It is run as a spin-off of Paramount Network along with Spike: https://www.paramountnetwork.it/guida-tv/vh1
ZE
I guess there's a cost/benefit analysis - does the sliver of subscription fees and ad revenue cover the cost of UK ad insertion, transmission costs, EPG fees, etc...
Surely it would cost a lot less than running the UK specific music channels for what little subscription/ad revenue they bring in?
Why would Viacom not launch the European version of Vh1 in the UK like they have done with MTV Live?
I guess there's a cost/benefit analysis - does the sliver of subscription fees and ad revenue cover the cost of UK ad insertion, transmission costs, EPG fees, etc...
Surely it would cost a lot less than running the UK specific music channels for what little subscription/ad revenue they bring in?
KU
UK is a big market, arguably the biggest TV market in Europe, the great majority of the operations in the UK (but also in relatively big especially Western markets, like Germany, France, Italy, Spain) is localised, as advertisers tend to be stronger in these countries
Pan-European (or even EMEA) operations, with exceptions, are for the smaller European countries like Czechia, Slovakia, Hungary, Greece and to a lesser extent even Poland
Maybe something like VH1 Polska (which is a kind of VH1 Europe with adverts sandwiched) would've been viable, but I don't think worth the costs, given Viacom UK (now Viacom CBS) prefers to have its own set of MTV channels, which are many already
Pan-European (or even EMEA) operations, with exceptions, are for the smaller European countries like Czechia, Slovakia, Hungary, Greece and to a lesser extent even Poland
Maybe something like VH1 Polska (which is a kind of VH1 Europe with adverts sandwiched) would've been viable, but I don't think worth the costs, given Viacom UK (now Viacom CBS) prefers to have its own set of MTV channels, which are many already
KU
Why would VH1 Italy be that "unusual"? At the end of the day, it's just VIVA UK with a different name, with music and non-music shows at night
HGTV shows are barely there anymore (and they should be gone with the launch of HGTV in February), the prime time schedule is more an MTV Italy for DTT users
It's not a spin off of Paramount Network, PM came later than VH1. They're just grouped on the same website
VH1 (and VH1 Classic) live on in continental Europe as 24 hour music channels. Both receive very little attention, VH1 Classic is still using the 2004 UK graphics.
There is also an unusual version of VH1 on DTT in Italy with music during the day and an odd mix of programmes at night, including property renovation series from HGTV dubbed in to Italian. It is run as a spin-off of Paramount Network along with Spike: https://www.paramountnetwork.it/guida-tv/vh1
There is also an unusual version of VH1 on DTT in Italy with music during the day and an odd mix of programmes at night, including property renovation series from HGTV dubbed in to Italian. It is run as a spin-off of Paramount Network along with Spike: https://www.paramountnetwork.it/guida-tv/vh1
Why would VH1 Italy be that "unusual"? At the end of the day, it's just VIVA UK with a different name, with music and non-music shows at night
HGTV shows are barely there anymore (and they should be gone with the launch of HGTV in February), the prime time schedule is more an MTV Italy for DTT users
It's not a spin off of Paramount Network, PM came later than VH1. They're just grouped on the same website
TM
Poland and Romania get localised versions of VH1 Europe, with the same schedule and music, but approx. 3 tracks dropped each hour to make way for adverts. Elsewhere VH1 Europe is completely commercial free. It used to have breakfillers every 15 minutes where local cable operators could insert ads but those have been removed now.