BA
The final t4 has been shown,
Channel 4 have axed it for a new music driven format show
The move also means that annual event “T4 on the Beach” will be cancelled, however a return in a different guise has not been ruled out.
Following a decline in ratings, the strand moved to E4 earlier this year, and has remained ever since.
I have found a quote from channel 4's head of formats
”This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights,”
“The pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content,”
“Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution,”
“In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds, T4 has been fighting incredibly hard to maintain the cut through it once enjoyed, and now is the right time to look at more appropriate ways to serve our younger viewers
Channel 4 have axed it for a new music driven format show
The move also means that annual event “T4 on the Beach” will be cancelled, however a return in a different guise has not been ruled out.
Following a decline in ratings, the strand moved to E4 earlier this year, and has remained ever since.
I have found a quote from channel 4's head of formats
”This is an incredibly exciting opportunity to develop a credible popular music show for Friday nights,”
“The pilots reflect our continued ambition to provide our younger audiences on Channel 4 with a range of entertaining music content,”
“Whilst T4 has historically been a much loved destination for our young audiences, its popularity has been incrementally diminished over time by the digital revolution,”
“In a landscape where Channel 4 now provides E4, the nation’s most popular channel for 16 -34 year olds, T4 has been fighting incredibly hard to maintain the cut through it once enjoyed, and now is the right time to look at more appropriate ways to serve our younger viewers
Last edited by bazinga on 30 December 2012 4:02pm