OC
I think there were a couple of reasons for changing the name back to Granada Reports. One of them was that the programme was still being called Granada Reports by a lot of viewers. It had been called Granada Reports from 1973 until the end of 1989.
However, I believe the main reason for the name change was it was a total change of programme outright. Granada Tonight was a very sofa-led programme, which felt like a cheap evening version of This Morning. In comparison to the rest of the regional news on ITV it stuck out. When it became Granada Reports, whilst the content remained almost the same, it ditched the sofa and was back behind a desk, looking like an actual news programme. It looked refreshed and sold a new image of itself.
I also believe at this time North West Tonight was rating very well, partly as a result of Gordon Burns’s arrival. I guess there were a number of reasons for the change, but I believe the change at that time was the right one.
Granada Tonight was actually desk based when it initially launched. I don't think the sofas (actually, they were big armchairs really) were introduced until a few years later in 1993.
Could be worse. At one point it was called Granada Tonight - and replacing the region name with North West would result in the name of the BBC counterpart, North West Tonight. I wonder if that's why they reverted to Granada Reports a few years before the local news graphics went generic?
I think there were a couple of reasons for changing the name back to Granada Reports. One of them was that the programme was still being called Granada Reports by a lot of viewers. It had been called Granada Reports from 1973 until the end of 1989.
However, I believe the main reason for the name change was it was a total change of programme outright. Granada Tonight was a very sofa-led programme, which felt like a cheap evening version of This Morning. In comparison to the rest of the regional news on ITV it stuck out. When it became Granada Reports, whilst the content remained almost the same, it ditched the sofa and was back behind a desk, looking like an actual news programme. It looked refreshed and sold a new image of itself.
I also believe at this time North West Tonight was rating very well, partly as a result of Gordon Burns’s arrival. I guess there were a number of reasons for the change, but I believe the change at that time was the right one.
Granada Tonight was actually desk based when it initially launched. I don't think the sofas (actually, they were big armchairs really) were introduced until a few years later in 1993.