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The end of CITV...?

(June 2006)

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CD
cdukjunkie
Andrew posted:
cdukjunkie posted:
amosc100 posted:
ITV don't know what they want, they have got the most inept managremnt in place who know nothing about children's programming. It will come back to haunt them as the children they'll lose as viewers won't come back as adults - they will stay with the channels they have grown up with.


Now that I agree with.

That only works if you assume that people have loyalty or some sort of memory of what channel they are watching

They don't, these days people just flick around the channels until they find something they like.

Kids with Sky just flick through the 600s to find something, usually a US kids sitcom on Disney or Nick I'd expect

I think it was quite disappointing that the 7/7 drama on CBBC One, last Friday, which had been heavilly trailed all over the BBC, only managed 500,000 viewers, a 5% share. That shows what kind of state kids tv is in


I was agreeing with the inept management comment Laughing
RD
Rob Del Monte
'Doctor Who' has been a very big sucess, so it can be done.
AM
amosc100
Rob Del Monte posted:
'Doctor Who' has been a very big sucess, so it can be done.


Don't get it in the context of the thread (at this moment in time)???????


Doctor Who is and never has been a children's programme (although some adventures and they way it was directed was very child-like!!!). It has always been general family viewing/drama/entertainment.
CD
cdukjunkie
amosc100 posted:
Rob Del Monte posted:
'Doctor Who' has been a very big sucess, so it can be done.


Don't get it in the context of the thread (at this moment in time)???????


Doctor Who is and never has been a children's programme (although some adventures and they way it was directed was very child-like!!!). It has always been general family viewing/drama/entertainment.


I know they were being extremely vague and somewhat annoying, but what I think they're trying to say is that Doctor Who can still bring in audiences to Television even in this Digital age, what with some posters commenting about the large choice viewers have now so they wouldn't be loyal to just one channel.
AM
amosc100
cdukjunkie posted:
amosc100 posted:
Rob Del Monte posted:
'Doctor Who' has been a very big sucess, so it can be done.


Don't get it in the context of the thread (at this moment in time)???????


Doctor Who is and never has been a children's programme (although some adventures and they way it was directed was very child-like!!!). It has always been general family viewing/drama/entertainment.


I know they were being extremely vague and somewhat annoying, but what I think they're trying to say is that Doctor Who can still bring in audiences to Television even in this Digital age, what with some posters commenting about the large choice viewers have now so they wouldn't be loyal to just one channel.


I totally agree with that comment. Its all about content (what I have been trying to say all along) - somthing that ITV know nothing about otherwise CITV would still be in its golden period.
AN
Andrew Founding member
amosc100 posted:


quick question - the percentage viewer share - is this based on the whole UK population,


It's 5% share of the people watching TV of all ages at that time

This is where you can see that, less than 5% share during children's programmes will drag down the overall average for the day, which is why ITV want rid of it from ITV1

To compare, everyone's favourite rant, Love Island, which as everyone knows isn't doing well in the ratings. Even that managed 10% share!
SE
Square Eyes Founding member
cdukjunkie posted:

I know they were being extremely vague and somewhat annoying, but what I think they're trying to say is that Doctor Who can still bring in audiences to Television even in this Digital age, what with some posters commenting about the large choice viewers have now so they wouldn't be loyal to just one channel.


Yeh, shows what can be achieved with the help of a guaranteed income from an inflation busting licence fee, compared to hundreds of digital channels fighting for the same limited slice of advertising whilst the government is busy slashing the size of the cake. The commercial sector is not a charity you know, it's a totally different environment.
CD
cdukjunkie
Square Eyes posted:
cdukjunkie posted:

I know they were being extremely vague and somewhat annoying, but what I think they're trying to say is that Doctor Who can still bring in audiences to Television even in this Digital age, what with some posters commenting about the large choice viewers have now so they wouldn't be loyal to just one channel.


Yeh, shows what can be achieved with the help of a guaranteed income from an inflation busting licence fee, compared to hundreds of digital channels fighting for the same limited slice of advertising whilst the government is busy slashing the size of the cake. The commercial sector is not a charity you know, it's a totally different environment.


Woah, I was only explaining what I thought Rob Del Monte was talking about - that wasn't my opinion.
TV
tvarksouthwest
Rob Del Monte posted:
I'm so pleased that Ronald McDonald will note able to promote disgusting food.

That is the nanny state gone mad.
SE
seamus
I actually enjoyed the 7/7 special. It was quite intresting.

Edit: I'm surprised that it didn't garner any more viewers.
RD
Rob Del Monte
tvarksouthwest posted:
Rob Del Monte posted:
I'm so pleased that Ronald McDonald will note able to promote disgusting food.

That is the nanny state gone mad.


No it is WRONG that junk food advertisers specifically target children, because of their sugestibility. It makes disgusting (unhealthy, hazardous) food appear as the child's friend. Remember childhood. Companies have a more 'official' feel, and almost convey authority. I don't think that friendly clowns should encourage children to get into fatty food, seconds after they have been told legitimate (lesson-like) messages in the actual programmes. Too me, it is more than advertising.
TV
tvarksouthwest
I'm no fan of the way McDonalds and other multinationals specifically target particular groups and if anyone dares speak out about their practices feel the full force of that company's corporate muscle (ie. the McLibel couple). But then, it's fair to say I'm no expert on what exactly fills the ads in CITV these days. If there was some kind of collusion between ITV and McDonalds, both companies would be abusing their power.

However, there have always been ads for foods like McDonalds and and they have a right to advertise their products if it is done in a responsible manner. What children eat should really be a matter for their parents, and children will still frequent McDonalds even if they no longer advertise on TV.

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