The end of CITV...?

They may be able to take an average over the year. Therefore during the first 5 months they provided more than the limit so can cover the current situation

I know they can do this for other genres such as regional programming, and back in the day, the old News at Ten 3 days a week business

Hi,
Just to confirm GMTV doesn't count towards ITV1's legal minimum quota of children's programmes... only programmes broadcast during ITV1's own airtime from 9.25am onwards. Also, to confirm the figure of eight hours a week is an annual average not a weekly requirement... though I'm sure you all worked that out anyway.

Of course, it's not inconceivable that an arrangement could be put in place whereby ITV agrees to fund a certain level of children's output... but that some of it was transmitted during GMTV's airtime. Afterall now ITVplc owns 75% of GMTV the old artificial distinction between GMTV and the rest of ITV is fast disappearing.

Either way, I think CITV on ITV1 in the afternoons is now doomed. It's a question of when... not if. RIP.

The deathknell was Shuriken School, seriouly, in the face of what it's SUPPOSED to be copying it's an insult on the level of Cramp Twins.

I have to say I've changed my opinion on this. It's not all about ITV getting money for the shareholders in this case - it's about the Kids TV industry as a whole facing dark times with the potential canning of all junk food adverts. And that means huge losses for programme making, more than I could have imagined. So I don't think ITV as a business have any other option than to do what they are doing.

Wow, my first pro ITV post

So you'd rather have fat kids watching TV programmes than healthy kids watching less TV?

I'm so pleased that Ronald McDonald will note able to promote disgusting food.

At least 'How 2' is made by Scottish Media Group. I'm guessing their children's productions won't be closed?

I would have thought a more intelligent post would be coming from you Marksi. I said I could understand why ITV are cutting back on their Kids programming because with the very likely cutting of junk food adverts then where is the money for the shows they're shown in the middle of? Where did I imply I wanted fat kids watching TV programmes as opposed to healthy kids watching less TV? I was understanding ITV's point of view, not endorsing it.

EDIT: Maybe I misunderstood and your post wasn't specifically aimed at me and more a comment reflecting on the thread as a whole. If so, I apologise.

I sure there contrack everything out! and never had one!

So who advertised during children's programmes before the mass advent of Fast-food companies? Sure a lot of Mattel and other toy manufacturers - I'm sure this has got to be a better deal for children's programming than fast food.

It's the F1 debate all over again - the F1 will fail without the smoking advertising - course it did!!!!!! That's why its now mainly sponsered by Shell and RBS and it is actually in a better sitaution now than what it has ever been in.

First toys manufacturers and then fast-food - there are always advertisers keen to market their goods so may be now its time for a different genre of adverts to advertise during children's programming.

Unfortunatly the facts don't make for good reading. Fast food outlets are where ITV's Children's programming was making it's money most and all of that being cut off is a severe weakness for their Children's budget.

On the F1 point, I think Sport is far more lucrative than Kid's TV for advertisers.

There is contradiction in the situation...

You want ITV to continue making good kids programmes, but you can understand why they're not - because before long junk food ads will be banned from kids tv.

Do you therefore think that junk food ads should continue to be shown in kids sequences in order to finance the programmes?

These issues go beyond CITV, the likes of Cartoon Network and Nickelodeon are going to have similar problems.

I never entered into any debate about whether or not junk ads should be shown. I was saying I understood why ITV - and indeed the other broadcasters you mentioned - will have to put measures in place now they haven't got that funding anymore. No contradiction there.