Or they are just grabbing anything they can, to show the Premier League in three years time at the next rights renewal they can do the job.
Show three years of fairly low hanging fruit and the bargain bucket of sports televised rights, to grab as much of the shiny gold prize far off on the horizon.
Which would then led to another "Setanta" debacle episode.
It does seem to be pointing that direction.
Eleven Sports is definitely no "BeinSport" contender, from what I have seen so far.
ITVGranada/BBC North West/C4/C5/NPO1,2,3/RTL4,5,7,8/SBS 6, Net 5,Veronica, SBS9