With the prospect of Gold going HD on Sky, I hope NOW TV upgrade the stream and VOD to 720p.
I would like to see that happen, but I can’t guarantee that NOW TV will increase the resolution and bitrates for GOLD, just because it is getting an HD version.
Comedy Central, Discovery, MTV, Cartoon Network and Nickelodeon, among others, still are capped at SD resolution, even though they have HD versions.
However, there’s a much bigger chance of the Box Set content being upgraded to 720p. I’d still prefer for the streams to be upgraded to 50Hz, some genres of programmes feel very jarring at half the refresh rate, especially sport.