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I'm not sure this would make sense for ITV. Yes - Emmerdale 'slaughters' EastEnders when the former has an eventful episode, but when it's just a regular edition, the ratings for Emmerdale go down by a few share points. Putting the shows head-to-head every week would affect ITV's advertisting revenue and could put sponsorship at risk.
It also makes ITV look increasingly desperate and reliant on soaps to shore up its schedule.
Also, the Beeb could just move EastEnders to 8pm on Tuesdays and Thursdays. It already occupies that slot on Mondays and Fridays. So it's not as if it's something viewers are not already used to.
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Going on what i hear this could be a normal thing depending how Emmerdals ratings fair out over the next 2 weeks
I'm not sure this would make sense for ITV. Yes - Emmerdale 'slaughters' EastEnders when the former has an eventful episode, but when it's just a regular edition, the ratings for Emmerdale go down by a few share points. Putting the shows head-to-head every week would affect ITV's advertisting revenue and could put sponsorship at risk.
It also makes ITV look increasingly desperate and reliant on soaps to shore up its schedule.
Also, the Beeb could just move EastEnders to 8pm on Tuesdays and Thursdays. It already occupies that slot on Mondays and Fridays. So it's not as if it's something viewers are not already used to.