I had a poor VCR that would judder up and down when paused, so the datablast would annoy me as I couldn't read it
I'd argue Twitter handles have even started to replace URLs.
That would be awful, replacing a long-standing open medium with a closed medium from a company that doesn't even know how to run itself.
On a related note, I remember several years back there was a bus stop advert that ran, which simply featured a search box with a search term in it (that I can't remember now). Upon searching said term, the first result was for some internet marketing company. I remember shortly afterwards, it seemed every advertiser was suddenly saying 'search for [insert company name or product]' or instead of directing people to a specific URL. That fad appears to have died off now.
I'm sure they still say that on Newsbeat.
Of course the concept of a proper extensive programme website has partially died off as well, instead linking to a glorified iplayer page or a facebook page.