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E4, More4, Film4 and 4Music Rebrand:

Rebrand on 27th September 2018. P5 for pres details. (September 2018)

RO
rob Founding member Meridian (Thames Valley) South Today
Good god, that looks awful.
TV Live - The home of TV presentation.
LL
Larry the Loafer Granada North West Today
What the f**k is that!? Looks like a render of the Channel 4 logo got corrupt.
Yandere Gaming and DE88 gave kudos
VM
VMPhil Granada North West Today
My first thought is that it's insane to drop the E4 logo after this long, considering it hasn't really dated and is well known. It appears they're trying to tie in their sister channels with the main C4 brand.

Is 4seven not getting a new look? It's still based on the old 3D logo.
AT
Adam Till (previously SillyTilly9) Central (West) Midlands Today
Blimey! That is awful.
RU
russty_russ Anglia (West) Look East
4 Music...

TM
tmorgan96 World News
God giveth (BBC Two), God taketh away (whatever this is)
TV
TV Insider
Before you all freak out, it looks much better in context. It is all about the animation. It's a solid rebrand.
CO
Colorband UTV World News
There's all of them (courtesy of Sky Guide)
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Graphic designer. Electronic idiot.
SC
scottishtv Founding member Central Reporting Scotland
27th September is like Christmas Day for TV Forumers? Very Happy

I can never sleep on Ident Eve.
SE
Square Eyes Founding member
Don't like.

Doesn't work integrating the 4 like that.

Music not too bad, but Film & More not good.
LL
Larry the Loafer Granada North West Today
The only one that looks remotely presentable is 4 Music because of how the M is formed out of pre-existing blocks, so the 4 is still intact.

If they used that same design for 'More' or the 'M' in 'Film', it'd look much better than the design they've picked for Film4.

E4 just looks like utter s**t.
Yandere Gaming, Jeffmister and DE88 gave kudos
GO
gottago London London
Before you all freak out, it looks much better in context. It is all about the animation. It's a solid rebrand.

Ok good because at the moment it’s... erm... horrifying.

Interesting that 4Seven doesn’t seem to be changing which suggests something bigger with the channel might be happening.

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