BR
But that doesn't explain why they'd pay £500,000.
Presumably there are two sides to this. Buying Glee does two things.
1 - potentially bring new audiences to a Sky channel (and increase pester power to "get Sky")
2 - just as importantly, it weakens E4, a multi-channel competitor.
Yes, E4 is on Freeview and free to air, but it's also weakening a channel which is part of Sky's line up - especially Sky HD. Sky subscribers are not gaining Glee from the deal - indeed it'll be Sky subscribers who end up paying extra on their subs for such an overpriced deal.
Surely Sky has pretty much reached saturation now - it's growth over the last decade or so has largely been down to digital switchover and the bundle deals with Sky Broadband - and I just don't really see people now switching to Sky in significant numbers.
I suspect that's more down to the competition that week from Britain's Got Talent. I suspect the two episodes will follow in the weeks after - a shame really E4 only have so few to retain as if they'd had the last block of episodes I'd have definitely delayed them till as late as possible to screw Sky over.
I just hope E4 reuse the money wisely - something C4 have absolutely failed to do with cash saved from axing Big Brother.
Judging by what fans have been saying on Twitter over the last few weeks, Glee is nowhere near as good as it was first series, so I wouldn't pay a premium to have it on my channel. Sky should have gone for it in the first place, and the fact that they didn't shows that they won't know what to do with it when they have it.
But that doesn't explain why they'd pay £500,000.
Presumably there are two sides to this. Buying Glee does two things.
1 - potentially bring new audiences to a Sky channel (and increase pester power to "get Sky")
2 - just as importantly, it weakens E4, a multi-channel competitor.
Yes, E4 is on Freeview and free to air, but it's also weakening a channel which is part of Sky's line up - especially Sky HD. Sky subscribers are not gaining Glee from the deal - indeed it'll be Sky subscribers who end up paying extra on their subs for such an overpriced deal.
Surely Sky has pretty much reached saturation now - it's growth over the last decade or so has largely been down to digital switchover and the bundle deals with Sky Broadband - and I just don't really see people now switching to Sky in significant numbers.
E4 have already decided not to show episode 21 on Monday 30th, where it would have been. There are 22 episodes in the series and the last goes out in the US on 24th May so there's no obvious reason for the break.
I suspect that's more down to the competition that week from Britain's Got Talent. I suspect the two episodes will follow in the weeks after - a shame really E4 only have so few to retain as if they'd had the last block of episodes I'd have definitely delayed them till as late as possible to screw Sky over.
I just hope E4 reuse the money wisely - something C4 have absolutely failed to do with cash saved from axing Big Brother.