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"The decision to launch E4 on Freeview boiled down to Channel 4 forecasting an uplift in ratings and advertising revenues for Freeview, which it expects to exceed lost subscription revenues.
Andy Duncan, chief executive of Channel 4, added that taking E4 free-to-air was "key to our strategy of extending presence in multichannel" and "strengthening public service contribution".
Channel 4 will continue its existing carriage deal with Sky, but has notified Top Up TV it is withdrawing E4 from its package."
Andy Duncan, chief executive of Channel 4, added that taking E4 free-to-air was "key to our strategy of extending presence in multichannel" and "strengthening public service contribution".
Channel 4 will continue its existing carriage deal with Sky, but has notified Top Up TV it is withdrawing E4 from its package."