JA
james2001
Founding member
I think it's obvious in this day and age that branding is so strong you know what channel you are whatching without having an unessecery logo. Sadly, many DOGs are going over the top. Many are no longer semi-transparent but opaque, coloured, animating and plain annoying. Why do we even need DOGs in the days of EPGs and branding thats so strong you know what you're watching anyway? DOGs probablly will be phased out as they were only thought up in the days of analogue Cable and Satellite so people knew what they were waching as many analogue recivers didn't tell you what channel you are watching. With digital, the EPG is compulsorary and it tells you the channel name, programme name, time and date and only appears when you want it, rather than permanant. Does anyone notice many channels remove their DOGs during adverts? This is because the advertitsers don't want their ads obscured!