Discovery rebrands Home as HGTV

The Really DOG had been made bigger on screen. That’s about the only change I’ve noticed.

The UKTV/Discovery playout switch was made earlier this week, so now it's all in their hands now for Really & Home.

Ahh. Discovery making their mark then. Can’t say I’ve noticed a change on Home though.

Home won't change until it gets rebranded to that new channel name.

Yeah, no point changing anything (other than removing any UKTV branding) if it's getting renamed to HGTV soon anyway.

I see that Home is becoming HGTV from 21st. Considering you've currently got a does what it says on the tin name, I'd have explained HG stands for home and garden in the ad to make sure the audience is aware that nothing is changing in terms of content.

It is not "becoming" HGTV, HGTV is replacing Home. Apparently. HGTV is also really popular in the US.

Watch the Home is changing to HGTV promo:

I think the fact they showed the likes of Homes Under the Hammer and DIY SOS in that promo shows that.

Super popular, same with Food Network in the US. They're brands synonymous with their content

Means nothing here though.

I know. Scripps failed by coming here after we had our Changing Rooms boom.