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Discovery Channels Rebrand

(August 2011)

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TH
Thinker

Anyway, that is beside my point, which was that the fact that the old TLC UK was renamed in the 1990s doesn't impact TLC's potential to be a strong brand as it currently gets launched globally.

I don't think they're the same TLC, I notice on it's Wikipedia page that in the Asia Pacific region TLC stands for 'Travel and Living Channel' and across the rest of Europe 'Travel and Living' has been replaced with 'TLC'


The only thing TLC UK in the 1990s and the current international TLC channels have in common is that they are international variants of the domestic TLC channel. But as the US TLC of the early 1990s doesn't have anything in common with the same network in 2011, that is probably where the similarities end.

I wouldn't read to much into the fact that Wikipedia is using the name "Travel and Living Channel" for TLC Asia/Pacific. It may have been used in some reports and releases when it launched, but I would be surprised if it is used regularly on-air.

The Pan-European version of Discovery Travel & Living has a broader programming range than its UK namesake, as it is Discovery's only lifestyle channel in most European countries. As Discovery are rolling out regional versions of TLC in Europe, they are mostly doing it by replacing the Pan-European T&L.

There are some exceptions. In the Netherlands, Discovery chose to make Animal Planet a daytime-only channel and using its evening space to launch TLC into a majority of Dutch homes simultaneously. In Sweden, they chose to switch Animal Planet to MPEG-4 in the terrestrial network to make room for TLC Sweden.
IS
Inspector Sands

The Pan-European version of Discovery Travel & Living has a broader programming range than its UK namesake, as it is Discovery's only lifestyle channel in most European countries. As Discovery are rolling out regional versions of TLC in Europe, they are mostly doing it by replacing the Pan-European T&L.

Yes, but is the resulting channel 'Learning' or 'Travel and Living' or 'Real Time'?
TH
Thinker

The Pan-European version of Discovery Travel & Living has a broader programming range than its UK namesake, as it is Discovery's only lifestyle channel in most European countries. As Discovery are rolling out regional versions of TLC in Europe, they are mostly doing it by replacing the Pan-European T&L.

Yes, but is the resulting channel 'Learning' or 'Travel and Living' or 'Real Time'?


If you are talking programming-wise, it is definitely not the old "Learning Channel" of the 1990s.

There's more to read here:
http://corporate.discovery.com/discovery-news/discovery-communications-announces-global-launch-o/
http://corporate.discovery.com/discovery-news/tlc-international-marks-first-anniversary-with-rat/
IS
Inspector Sands
If you are talking programming-wise, it is definitely not the old "Learning Channel" of the 1990s.

Er yes, of course I'm talking about programming!

Interesting, so it's a hybrid of lifestyle, travel, daytime and entertainment. I don't think there's any direct equivalent in the UK. This is the confusing thing with their channels, the lines between the various brands is very blurred

23 days later

WP
WillPS
The rebrand seemed to go live yesterday.

Surprise of surprises - they're now in 16:9!!
JA
JAS84
Website still sports the old logo. Inconsistency was mentioned earlier. Textbook example.
:-(
A former member
http://www.theidentgallery.com/discoveryrealtime/2011/DISCRT-2011-BB-DRAGON-1-2.jpg

The new look presentation is now in the gallery.
TH
Thinker

The new look presentation is now in the gallery.

The Ident Gallery posted:

In September 2011, Discovery Real Time completely refreshed its on-screen presentation. The look is an adaptation of the presentation developed for the French and Italian versions of the channel in 2009 created by David Bez at Discovery Networks.

I don't think its accurate to say that the UK look is adaptation of the French one. The logo is somewhat different (for example it doesn't have rounded corners), although the bright colour schemes are similar. However, the idents are completely different (in fact, they seem to be edited versions of the idents created for Discovery Travel & Living Europe).

Reference:
Lenodal about Discovery Real Time France
Behance.net about Discovery Travel & Living Europe

I would change the description as follows:
Quote:

In September 2011, Discovery Real Time completely refreshed its on-screen presentation.

The new look shares some elements and similarities with other presentation packages created for Discovery's European lifestyle channels in 2009. Discovery Real Time in France and Italy uses somewhat similar logos and colour schemes, while the idents are remixed versions of idents originally produced for the Pan-European version of Discovery Travel & Living. Both these packages were created at Discovery Networks.

15 days later

IS
Inspector Sands
Discovery have a bumper out of Mythbusters which has a one line of a country song. It's completely indecipherable to me though, anyone know what they're singing?

27 days later

GR
Graffismo
From November 01, Discovery Travel & Living Latinoamérica became TLC (Travel & Living Channel).

http://i.minus.com/ibntKrPeX50RDS.png?q=0.214177921304

In my youtube channel got a video promos.
GR
Graffismo
Today renewed Discovery Science Latinoamérica similar to U.S.

http://t3.gstatic.com/images?q=tbn:ANd9GcTY3XkBE0n5LktTZ6kwUhyePIbRYVjOjhmtuphkCFmxvnD2_HxUQg

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