AN
Once in a break on DSN & TNG there was ad for Star Trek 8 and all actors of TNG are in the movie and Wolf has in DSN too .But I think that would not count ?
MA
Channel 4 were censured by OFCOM during the summer for showing the hair product ad where Davina talks to her "mum" during a Saturday edition of Big Brother. C4 said they thought that was ok as Davina did not appear in the Saturday edition of the programme, OFCOM said it broke the rules as Davina was obviously associated with the programme, even if she did not appear in that edition.
RD
I've a feeling this has something to do with the OFCOM Broadcasting Code being relaxed somewhat since it was relaunced on 25 July. This issue has been covered in Private Eye magazine. There is no longer anything specific in the code which prohibits actors/presenters appearing in ad breaks during the actual show they appear in, just a vague rule which states that programme content must clearly be separated from advertisement content.
Another notable change in the rules is that sponsors are now allowed to incorporate their product name into the title of the show. For example, Sports Talk on Channel 4 is now called The Guardian Sports Show , and the sponsor is even referred to by the presenter when he says "Hello and welcome to The Guardian Sports Show". So, we could soon be seeing Domestos's How Clean Is Your House? for example.
Slightly o/t, but interesting, OFCOM's Rules on the Amount and Distribution of Advertising also state:
Someone should remind UKTV Gold about this rule - particularly when they're broadcasting BBC shows. They normally just stick the ad break wherever the timing suits them. For example, they were showing an old Friday Night with Jonathan Ross tonight, and he was interviewing Kylie. They threw in an ad break mid-sentence. A clear breach of the code.
Another notable change in the rules is that sponsors are now allowed to incorporate their product name into the title of the show. For example, Sports Talk on Channel 4 is now called The Guardian Sports Show , and the sponsor is even referred to by the presenter when he says "Hello and welcome to The Guardian Sports Show". So, we could soon be seeing Domestos's How Clean Is Your House? for example.
Slightly o/t, but interesting, OFCOM's Rules on the Amount and Distribution of Advertising also state:
Quote:
5.1 Placing of Breaks
Breaks within programmes may be taken only at a point where some interruption in
continuity would, in any case, occur (even if there were no advertising) and such natural
breaks must not damage the integrity or value of the programme in which they occur.
Breaks within programmes may be taken only at a point where some interruption in
continuity would, in any case, occur (even if there were no advertising) and such natural
breaks must not damage the integrity or value of the programme in which they occur.
Someone should remind UKTV Gold about this rule - particularly when they're broadcasting BBC shows. They normally just stick the ad break wherever the timing suits them. For example, they were showing an old Friday Night with Jonathan Ross tonight, and he was interviewing Kylie. They threw in an ad break mid-sentence. A clear breach of the code.
HO
Nope, that isn't true . . . well as far as I know
because afterall, he is just an actor. So if your statement is true, then Cat Deeley and Melanie Sykes would have been sacked about 50 time over
Juicy Joe posted:
Not sure on this one folks...
During tonight's (Wed 28 Sept) Bill on ITV1, during the first advertising break, there was an advert featuring the actor who plays Adam Okaro advertising eggs.
Now I thought if you starred in the show, you couldn't also appear in the adverts? I maybe wrong. But he certainly was there...!
During tonight's (Wed 28 Sept) Bill on ITV1, during the first advertising break, there was an advert featuring the actor who plays Adam Okaro advertising eggs.
Now I thought if you starred in the show, you couldn't also appear in the adverts? I maybe wrong. But he certainly was there...!
Nope, that isn't true . . . well as far as I know
because afterall, he is just an actor. So if your statement is true, then Cat Deeley and Melanie Sykes would have been sacked about 50 time over
SP
I think the newsreader thing comes from the NUJ Code of Conduct
Brekkie Boy posted:
and IIRC newsreaders and soap stars are completly banned from adverts
I think the newsreader thing comes from the NUJ Code of Conduct
http://media.gn.apc.org/nujcode.html posted:
A journalist shall not by way of statement, voice or appearance endorse by advertisement any commercial produce or service save for the promotion of his/her own work or of the medium by which he/she is employed.
:-(
A former member
A little bit of history from "The ITC Advertising Standards Code (Sept 2002)"
2.1.1 - In the IBA days, the clear distinction would have originally meant the use of break-bumpers or 'End of Part' messages to divide advertising from content. Today, it would seem to be acceptable not to do so as long as the style of advert is different enough from programme content - hence Sky News, for example, is able to go straight to break without announcements or bumpers.
2.1.2e - This specifically excluded news personalities from advertising.
The above code is still in use in a modified form by CAP and is at The TV Code
Quote:
2.1 Separation of advertisements and programmes
2.1.1
There must be a clear distinction between programmes and advertisements
Note:
In ambiguous cases, advertisements must be identified as such on screen.
2.1.2
Advertisements must not:
(a) use expressions reserved for important news and public service announcements (eg ‘news flash’)
(b) use a situation, performance or style reminiscent of a programme in a way that might confuse viewers as to whether they are watching a programme or an advertisement
(c) refer to themselves in a way that might lead viewers to believe they are watching a programme (eg by adopting the title ‘Programme’)
(d) include extracts from broadcasts of parliamentary proceedings
(e) feature, visually or orally, anyone who regularly presents news or current affairs on television
2.2 Editorial independence
2.2.1
Broadcasters must retain editorial independence and responsibility for the content and scheduling of programmes
2.2.2
Advertisements must not:
(a) refer to the use or appearance of any product or service in any programme
(b) feature a person who appears in any current programme which the advertiser would be precluded from sponsoring. (See the ITC Code of Programme Sponsorship)
(c) include extracts from any recent or current programme (with limited exceptions)
(d) include titles, logos, sets or theme (ie start/end) music from any programme (with limited exceptions)
2.1.1
There must be a clear distinction between programmes and advertisements
Note:
In ambiguous cases, advertisements must be identified as such on screen.
2.1.2
Advertisements must not:
(a) use expressions reserved for important news and public service announcements (eg ‘news flash’)
(b) use a situation, performance or style reminiscent of a programme in a way that might confuse viewers as to whether they are watching a programme or an advertisement
(c) refer to themselves in a way that might lead viewers to believe they are watching a programme (eg by adopting the title ‘Programme’)
(d) include extracts from broadcasts of parliamentary proceedings
(e) feature, visually or orally, anyone who regularly presents news or current affairs on television
2.2 Editorial independence
2.2.1
Broadcasters must retain editorial independence and responsibility for the content and scheduling of programmes
2.2.2
Advertisements must not:
(a) refer to the use or appearance of any product or service in any programme
(b) feature a person who appears in any current programme which the advertiser would be precluded from sponsoring. (See the ITC Code of Programme Sponsorship)
(c) include extracts from any recent or current programme (with limited exceptions)
(d) include titles, logos, sets or theme (ie start/end) music from any programme (with limited exceptions)
2.1.1 - In the IBA days, the clear distinction would have originally meant the use of break-bumpers or 'End of Part' messages to divide advertising from content. Today, it would seem to be acceptable not to do so as long as the style of advert is different enough from programme content - hence Sky News, for example, is able to go straight to break without announcements or bumpers.
2.1.2e - This specifically excluded news personalities from advertising.
The above code is still in use in a modified form by CAP and is at The TV Code
LO
I don't think this is a change in the rules - after all The Pepsi Chart was on Channel 5 way back in 1998 and OK!TV was on ITV in the early 2000s.
On the note of people appearing in commercials, doesn't that trainer who fronts C4 Racing appear in like EVERY break within it advertising a stud farm?
rdobbie posted:
Another notable change in the rules is that sponsors are now allowed to incorporate their product name into the title of the show. For example, Sports Talk on Channel 4 is now called
The Guardian Sports Show
I don't think this is a change in the rules - after all The Pepsi Chart was on Channel 5 way back in 1998 and OK!TV was on ITV in the early 2000s.
On the note of people appearing in commercials, doesn't that trainer who fronts C4 Racing appear in like EVERY break within it advertising a stud farm?