Daybreak: With Lorraine Kelly and Aled Jones

Because your going to eat into ITV1's audience, ITV2 is there for an alternative. Not to air shows at the same time as similar shows on ITV1,
If you moved Kyle his show's ratings would half and its replacement would struggle as half the old audience would be watching ITV2. ITV would then be paying for 2 shows for the same ratings as before.


Jeremy Kyle and Loose women has more ABC1's and women with children viewers than Lorraine/Daybreak
If anything Lorraine and Daybreak would suit ITV2's audience profile more.

I bet Lorraine never thorght 20 years later she be back fronting main breakfast tv slot 7am- 8.30.

It really isn't that much of a success, its rating less than the old Lk Today/GMTV with Lorraine show. Its just that Daybreak's figures are so bad that they make her figures look good. Up until 2 years ago, Lorraine's part of the show was dragging down GMTV's average. How times change!

She did of course present GMTV with Eamonn in the early days...

Are they keeping 'Daybreak' for the name?
I presume the 'Good Morning' mentioned earlier was a clue to the identity of new host Aled Jones?

Jeremy Kyle is already shown on ITV2 with the repeated double bill and its very successful for them. But moving it from ITV1 is just silly because it has a much higher audience than other ITV daytime shows (barring the 5pm offerings) and is the only show that beats BBC1 daytime.

I imagine that should they drop JK, it would have a domino effect on This Morning and Loose Women so it just wouldn't be worth it.



Daybreak has a higher audience than Lorraine towards the end of the show. It's The 6-7am hour that is the problem for the viewing figures. I do think Lorraine's popularity is overstated and I'm not sure she'll be able to 'save' Daybreak (but she is clearly popular). That issue lies with the format which is fundamentally flawed. Lorraine hosting may also be somewhat of a backwards step considering she presented it years ago. I do wish they'd have more faith and be willing to take a risk on Helen as she does have the light and fluff ability.

Just on the subject of the American style breakfast shows, the original Daybreak did take this format on with the amount of editors who presented their own sections instead of them doing a sofa interview. They should have kept that aspect of the format. Adrian & Christine just weren't the right anchors for it.

Actually I agree with what most others have said.

Daytime ITV IMHO should look like...

Weekdays
ITV Breakfast
0600 Newshour
0700 Daybreak
0900 Jeopardy, The Pyramid Game, Winner Takes All, Going For Gold

ITV 1, STV, UTV
0925 Jeremy Kyle (actually start at 0929)
1030 This Morning
1220 Regional News and Weather
1230 ITV News at 1230; ITV Weather
1300 Loose Women, Lets Do Lunch, The Alan Titchmarsh Show
1400 Dickinson's Real Deal, 60 Minute Makeover, Other Lifestyle Series'
1500 Classic British Drama Series'
1600 Hungry Sailors, Ade In Britain, Best Dish, Other "Cookery" Series'
1700 The Fuse, The Chase, Divided, Other gameshow series

Weekends
ITV Breakfast
0600 CiTV
0830 This Morning

ITV 1, STV, UTV
0925 ITV News Headlines (actually start at 0929)
0930 Jeremy Kyle USA (actually start at 0934)

1025 Saturday
1025 Emmerdale Omnibus

1025 Sunday
1025 Coronation Street Omnibus
1250 The Lakes, The Dales, Cornwall, Farmhouse Kitchen (rpt)

1320 ITV News Update; ITV Weather
1335 Real Wives Of...
1430 Murder, She Wrote
1530 Feature-length British Drama's

There is Saturday Cookbook, have you axed that or forgot? Tbh I think there needs to be NewsHour and Daybreak att the weekend, or 'ITV Breakfast: Weekend' as a combined NewsHour and Daybreak style show?

Although I agree, I think main priority is weekdays! They can't do that never mind the weekends!

Out of curiosity, why the insistence that the first hour has to be a news hour? Is there a genuine belief the audience at that time of day is more interested in hard news, is it a well-meaning but ultimately flawed 'well ITV should be doing that sort of thing?', or is it because no-one can work out how to fill that first hour?

It's not a rhetorical question, it's a genuine one.

How about having crew members whooping at the top of each hour, presenters randomly waking to some random part of the london studios and speaking to the first person they see or just causing complete mayhem, a competiton that dosen't involve multiple choice answers but some rather large props, some z list celebrity or the latest x-factor reject promoting their latest single/project then hand over to Lorraine to cover the serious stuff.

I don't watch Daybreak every morning, but the last 30 minutes this morning I felt was good. News update, Interview with Max Clifford ahead of Coulson at Leveson, Live report at Windsor about celebrations, then end with some celeb interview.

I'm not sure if it is always like that, but i felt for the the final 30mins of a breakfast show it strikes the right balance for what Daybreak is or should be aiming at.

According to this article, Aled will present the first hour of the programme, Lorraine will come on air at 7am (with Aled) but present the last hour alone.

So presumably 6am Aled 7am Aled & Lorraine, 8.30am Lorraine

http://www.dailymail.co.uk/tvshowbiz/article-2142386/Shes-happy-smiley-queen-daytime-telly-Lorraine-Kelly-wasnt-so.html