Aled Jones & Lorraine Kelly! I thought they were trying to encourage more viewership? Still I've long since given up on ITV Breakfast so I shouldn't complain as I wont be watching anyway.
I had the same impression upon hearing this news... but I really think I'll reserve judgement until the "new" Daybreak appears on screen. It could go either way.
The content of Daybreak blows so hot and cold at times it's ridiculous, and although I'd argue that news topics need to form the bedrock of the show, the team really needs to decide whether the programme's angle is lightweight or not, and then stick to the choice - because at times it feels so inconsistent.
Some people have previously commented that they think Daybreak should follow a format similar to that of the USA breakfast shows. What is it about these shows that's so special?
They get the balance of news/current affairs and showbiz fluff bang on. Plus, the presenting team dynamic only changes when the anchors move on/get shoved aside.
They bring new features in gradually, rather than over here, try an idea and if it doesn't work, resort to filling the gaps with ever longer premium phone line holiday competition vt's.
Today have always had a populist male journalist, blooded on the local news morning/evening shows so is used to endless banter without it feeling forced, or written down on him on autocue, and a slightly younger female from the same local tv background playing equal fiddle.
Having this background for presenters means moving between 'dark' and 'light' with the running order appears seemless.
Plus, they use their backdrop of New York Times Square/Broadway/Rockafeller Center Plaza as an asset to the show whatever time of the morning it is, rather than over here where Daybreak try to hide the view of the city of London with even wider coloured backdrops or huge HD TV's.
NBC and ABC get it right consistantly between 7-10am. ITV really should watch two weeks worth of both shows, and try and remodel Daybreak into as much as they can without getting the copyright police interested.
I know this is slight off topic from the relaunch but I have to admit I thoroughly enjoyed watching Daybreak today with Helen and John. It was certainly much more watchable to watch and there was a better balance between some of the items despite a need to improve the content. There partnership reminded me of Penny and John which was very warm and natural.
I think given the planned relaunch in September they should really consider Helen and John as the main relief presenters with Kate. They could even co-present the newshour together before Lorraine and Aled takeover from 7am. If the Lorraine and Aled partnership doesn't work out they should definetely have Helen and John front the show (however, everybody is entitled to their own opinions).
Plus, they use their backdrop of New York Times Square/Broadway/Rockafeller Center Plaza as an asset to the show whatever time of the morning it is, rather than over here where Daybreak try to hide the view of the city of London with even wider coloured backdrops or huge HD TV's.
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Since last September, ABC have been using a fake Times Square background in their studio as they decided to move downstairs in their Times square studio to be closer to the street and their fans. The fake background looks 10x better.
CBS moved from their old expensive studios and now use a casual newsroom/office background since the launch of CBS This Morning.
The Today show backdrop really isn't much to brag about [its usually just people standing outside with posters]and their blind usually doesn't go up until 8am anyway.
I totally agree Daybreak did really well when they covered big news stories such as the death of Osama Bin Laden this time last year. On the day after the video clip the programme averaged 911,000 viewers and a 20% audience share as a result of the improved coverage. .
. Having talking heads in the studio isn't exactly good coverage imo and Breakfast still had double its audience.
Personally, I think ITV will do this with the new 'Daybreak':
6:00am - Daybreak Newshour/First Edition - Female news anchor and stand in male anchor host an hour of national and international headlines, with comment and analysis.
7:00am - Daybreak with Aled Jones and Lorraine Kelly - Aled and Lorraine provide the nation with its agenda, providing interviews, analysis and discussion on the major news stories affecting the so called 'hassled mum' demographic. Female News Anchor delivers bulletins every 15 minutes, with regional news reduced to every 25/55 minutes.
9:00am - Daybreak's Fourth Hour with Lorraine Kelly - Celebrity interviews, gossip, cooking and real lives stories relegated to this final hour with Lorraine Kelly. News Anchor acts as a sidekick and still delivers bulletins throughout the hour.
10:00am - Whatever ITV decide to show before This Morning
Why would ITV drop thir most profitable and sucessful daytime show Jeremy kyle to make way for more of the underpeforming Daybreak.
Last edited by Cando on 9 May 2012 1:48pm - 2 times in total
There's a lot of things that British breakfast TV could learn from the US - the ability to banter with a colleague without the whole thing feeling really awkward being one of them. However, I reckon the creators of the original Daybreak may have looked a bit too closely at our American colleagues.
As I recall, we had two big name presenters and a lot of bright, glamorous, beautiful female colleagues. That may work in the States, but the British mentality of not liking anyone perceived to be too big for their boots, too perfect, and in some cases sheer jealousy meant this would have been a disadvantage from the start.
Don't get me wrong, Daybreak had a lot of other problems (importing elements of The One Show from prime time to breakfast, when people watch in a different mood, the confusing mix of light and shade, the fact it seemed to have been put together by the same focus group as RI:SE, the corporate move to turf out what worked about GMTV but then keep enough of the presenters just to remind people of what they were missing, the fact it always, always seemed to be on an ad break when I tuned in), but that won't have helped.
In America, aspirational is the key. In Britain, it's probably more about being relatable. It's probably why Breakfast has a perfect presenting duo. Susanna Reid is clearly beautiful, but more relatable (she's not going out with a footballer and her pay deal isn't being trumpeted from the rooftops for a start), more mature and not threatening. Mums will like her, and dads will definitely like her. The male presenters are easy-going enough to carry the show as well.
In many ways Lorraine Kelly is the absolute ideal presenter to put on the prime hours of breakfast TV. Mums like her, and she's also 'something for the dads', to use a Dara O'Briain expression. I just fear there's a danger that in trying to fix a toxic brand they take away from a success - and Lorraine's current show is clearly that. It's good she is retaining her later slot, but if earlier doesn't show signs of improvement it's got to have an impact on her, that would affect the 8.30am show.
I'd certainly say that if it doesn't work here they may as well scrap the concept of having a breakfast show and go down the Channel 4 route. If Lorraine Kelly can't fix it, they might as well all just go home, put on recorded programming, do the bare minimum news and regional news requirements, and treat it like any other part of the day.
I totally agree Daybreak did really well when they covered big news stories such as the death of Osama Bin Laden this time last year. On the day after the video clip the programme averaged 911,000 viewers and a 20% audience share as a result of the improved coverage. .
. Having talking heads in the studio isn't exactly good coverage imo and Breakfast still had double its audience.
Personally, I think ITV will do this with the new 'Daybreak':
6:00am - Daybreak Newshour/First Edition - Female news anchor and stand in male anchor host an hour of national and international headlines, with comment and analysis.
7:00am - Daybreak with Aled Jones and Lorraine Kelly - Aled and Lorraine provide the nation with its agenda, providing interviews, analysis and discussion on the major news stories affecting the so called 'hassled mum' demographic. Female News Anchor delivers bulletins every 15 minutes, with regional news reduced to every 25/55 minutes.
9:00am - Daybreak's Fourth Hour with Lorraine Kelly - Celebrity interviews, gossip, cooking and real lives stories relegated to this final hour with Lorraine Kelly. News Anchor acts as a sidekick and still delivers bulletins throughout the hour.
10:00am - Whatever ITV decide to show before This Morning
Why would ITV drop thir most profitable and sucessful daytime show Jeremy kyle to make way for more of the underpeforming Daybreak.
How about moving Jeremy Kyle over to ITV2, where it better fits the audinece profile? Do the same as well for Loose Women. Not an issue now with everybody having access to ITV2.
Moving both over to ITV2 would hugely cut their audiences, in the same way that moving Neighbours to Channel 5 resulting in a huge fall from BBC1. It would be sheer commercial suicide to move two commercially successful programmes to make way for one that hasn't proven itself yet.
Moving both over to ITV2 would hugely cut their audiences, in the same way that moving Neighbours to Channel 5 resulting in a huge fall from BBC1. It would be sheer commercial suicide to move two commercially successful programmes to make way for one that hasn't proven itself yet.
Why would it? ITV2 is available in every home now like ITV1 is, plus the programmes better suit the audience profile for ITV2. I don't see it as commercial suicide, I see it as putting it in the right place for the audience that it wants to attract. The same way Darts and other sports have become part of ITV4, because it fits the audience profile, so putting these daytime talk shows onto ITV2 better fits the ITV2 audience profile.
Moving both over to ITV2 would hugely cut their audiences, in the same way that moving Neighbours to Channel 5 resulting in a huge fall from BBC1. It would be sheer commercial suicide to move two commercially successful programmes to make way for one that hasn't proven itself yet.
Why would it? ITV2 is available in every home now like ITV1 is, plus the programmes better suit the audience profile for ITV2. I don't see it as commercial suicide, I see it as putting it in the right place for the audience that it wants to attract. The same way Darts and other sports have become part of ITV4, because it fits the audience profile, so putting these daytime talk shows onto ITV2 better fits the ITV2 audience profile.
Right, two points here. I believe Jeremy Kyle and Loose Women have a wider appeal than ITV2's target, which is generally more focused on programmes that are likely to exclusively attract a younger audience (TOWIE, Celebrity Juice, Olly Murs etc). People in their thirties and above are still likely to watch both, especially in the case of the latter. There's a difference between alleged 'downmarket' programming and programming aimed at a specific, younger audience.
Also, if you move programmes away from the heritage stations they will lose audience. When Neighbours moved from BBC1 to Channel Five, as I said, its audience fell off a cliff. When Big Brother moved from Channel 4 to E4 the same happened. People are stuck in their ways and are still, in this multi-channel era, likely to stick with the channels they've had most of their life for most of the time (see Channel Five's continuing difficulty in making an impact despite having been on air for years now). It doesn't matter that ITV2 is available in almost every home now, it's not one of the first channels people will come across, and not everyone is used to looking for programmes on that channel in particular. It'll take decades before there's any chance of that situation changing.
