My window for viewing is *so* narrow in the morning I just switch over the second a competition comes on.
It's a crutch ITV needs to learn to stop using, or they will never succeed; especially in the breakfast slot where they were so damaged by the phone-in scandals at GMTV.
I'm the same, Gavin. Whilst I've been prepared to give Daybreak a try every so often: I'm usually confronted by either adverts or some inane competition within moments.
I don't intend to waste what little time I have in the mornings watching either of those.
BBC Breakfast seems to provide everything for me, most of the time, so by default they are my first choice.
'Daybreak 3.0' will need to be significantly different to retain me as a viewer, otherwise I'll just be rubbernecking on Monday morning like many others, and revert to my familiar routine shortly afterwards.
Totally vicious circle. It would take a gutsy editor to tell ITV that they want to push away from telephone revenues, and I suspect it would fall on deaf ears anyway.
Well a certain presenter tried...
Quote:
It's a crutch ITV needs to learn to stop using, or they will never succeed; especially in the breakfast slot where they were so damaged by the phone-in scandals at GMTV.
I suspect that they are addicted to the revenue generated. It's a significant sum...
Are all these competitions a UK thing? Can't say as I recall seeing them in the US much, save for between the shows running on the station I was watching. I imagine they were pioneered in the UK, not that it's an innovation to be proud of.
Are all these competitions a UK thing? Can't say as I recall seeing them in the US much, save for between the shows running on the station I was watching. I imagine they were pioneered in the UK, not that it's an innovation to be proud of.
I'm sure I've seen them on European TV, I've seen them on the Indian Millionaire as well.
It's when they started to appear in scripted shows that annoyed me.
The competitions were much less annoying when it was just the programme presenters reading the question, these pretentious filmed sequences grate on me.
I can recall seeing a competition on This Morning one week with Paul Daniels and Debbie McGee prating around, then the following week the same competition but being presented by someone completely different. As if the questions didn't treat the audience with contempt enough, I am sure they used a different presenter to make it look like a different competition.
I don't totally object to them being there but I just wish they wouldn't make the things so bloody annoying, I don't find someone trying to get me to call a premium rate number while on some sunny beach aspirational I call it annoying.
When Daybreak launched they were simply a question, and phone number, etc. It was over in around 30 seconds, and even though repetitive it wasn't as half as annoying as the usual 2-3 minute mix of old celebs living a lavish lifestyle to apparently try to flog the competition a bit more.
could they not do the competition at the end of the show..
Be realistic. They want people to be watching when they put the competition out, if it was at the end of the show people would just stop watching a few minutes early, and of course most people don't watch the programme from start to finish anyway.
I'm a bit concerned about the ordinary people stories on Daybreak. We must not forget that this is a breakfast tv show, not This Morning or The Jeremy Kyle. Those kind of stories should be part of these shows, not the one you should watch when going to work.
They won't ditch competitions, unfortunately. They're everywhere and are a big revenue font.
Here in Portugal, on our morning and afternoon talkshows, the presenters keep saying the number every 5 to 10 minutes... It's a shame.
