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Haha love the irony
On a more serious note, in term's of the set I wonder if they will have if they will have one single multi-purpose presentation area for all three main segments of the show. Or have a separate presentation area for Lorraine's slot (like they did in the GMTV days). Remember Studio 3 is a very sizeable one, however I get the impression for the undoubtedly GMTV inspired new on-screen graphics perhaps they are going for one main presentation area.
On the point that Brekkie makes, I am not too sure that Kate Thonton or Gethin Jones would have worked as better replacements because they are relative unknown's on the breakfast tv circuit. I think executives went for Lorraine because she was seen as someone else has said on the forum 'a safe pair of hands'. If Lorraine and Aled partnership didn't work at least they have the likes of Matt Barbet, John Stapleton and Kate Garraway within the team as backup.
However, it could be a partnership that work's well. I know everybody has an opinion and a lot of people cannot stand Lorraine Kelly which is fair enough. But, she has been through a failed breakfast show launch with GMTV in 1993. She was indeed one of the saviour's of the show when they revamped it and ratings began to rise in the autumn of that year.
Although, I am not suprised whatsoever by the reaction on social media sites. No matter who replaced interim presenters Kate and Dan, the same response would have happened. Despite the uproar on the likes of DB's facebook page, the reality is that Kate and Dan failed to set the ratings alight. In fact, year-on-year Daybreak this summer has been down on average 10-15%, while BBC Breakfast has increased its market share slighly. Even though, Daybreak's core audience of housewives had a marginal improvement in term's of audience share. The last few month's viewing figures have been quite frankly woeful.
Obviously, the new changes that will happen will alienate some of the core audience because they are simply against change altogther. Crucially, it's how bosses handle the transition and how the new look Daybreak settle's in that will be key. I personally think they should have let Dan go earlier in the summer to avoid the backlash on the social networks.
I am also dissapointed that Helen Fospero does not appear to be part of the new team. I think it is another MAJOR mistake not to include her in some capacity within the re-launch.
If the revamp show does actually work well then any improvement's in the ratings (if any) will take place over the longer term.
Haha love the irony
On a more serious note, in term's of the set I wonder if they will have if they will have one single multi-purpose presentation area for all three main segments of the show. Or have a separate presentation area for Lorraine's slot (like they did in the GMTV days). Remember Studio 3 is a very sizeable one, however I get the impression for the undoubtedly GMTV inspired new on-screen graphics perhaps they are going for one main presentation area.
On the point that Brekkie makes, I am not too sure that Kate Thonton or Gethin Jones would have worked as better replacements because they are relative unknown's on the breakfast tv circuit. I think executives went for Lorraine because she was seen as someone else has said on the forum 'a safe pair of hands'. If Lorraine and Aled partnership didn't work at least they have the likes of Matt Barbet, John Stapleton and Kate Garraway within the team as backup.
However, it could be a partnership that work's well. I know everybody has an opinion and a lot of people cannot stand Lorraine Kelly which is fair enough. But, she has been through a failed breakfast show launch with GMTV in 1993. She was indeed one of the saviour's of the show when they revamped it and ratings began to rise in the autumn of that year.
Although, I am not suprised whatsoever by the reaction on social media sites. No matter who replaced interim presenters Kate and Dan, the same response would have happened. Despite the uproar on the likes of DB's facebook page, the reality is that Kate and Dan failed to set the ratings alight. In fact, year-on-year Daybreak this summer has been down on average 10-15%, while BBC Breakfast has increased its market share slighly. Even though, Daybreak's core audience of housewives had a marginal improvement in term's of audience share. The last few month's viewing figures have been quite frankly woeful.
Obviously, the new changes that will happen will alienate some of the core audience because they are simply against change altogther. Crucially, it's how bosses handle the transition and how the new look Daybreak settle's in that will be key. I personally think they should have let Dan go earlier in the summer to avoid the backlash on the social networks.
I am also dissapointed that Helen Fospero does not appear to be part of the new team. I think it is another MAJOR mistake not to include her in some capacity within the re-launch.
If the revamp show does actually work well then any improvement's in the ratings (if any) will take place over the longer term.
