Daybreak - the launch onwards

According to Digiguide Daybreak and Lorraine keep their slots over Christmas, but on the Holiday Monday and Tuesday CITV takes over the 6-7am hour. Dan and Kate are named as presenters from the 20th onwards - I guess Adrian and Christine will have made it through four months by then without a full week off.

More suggestions from the 'press' Chiles and Bleakly will be replaced by Dan Lobb and Kate Garraway. While I never thought Kate moving to a lesser role would be permanent (stinks of Mark Austin being moved for the return of NaT to me) but it will be interesting to see if this materialises. If they were wanting to test Kate and Dan more permanently, surely giving them a regular Friday slot would make most sense?

Adrian Chiles being replaced on Friday. Where have I heard that before...

I think that may be mis-reporting the fact that they will be replaced for Christmas.

I think It's a load of rubbish on the 'press' part to be honest the programme seems to be steadily Increasing in ratings and the programme seems to be getting better I don't think removing the presenters now is a good move and I doubt many people would tune in to watch a relatively unknown sports presenter and Kate although I like her did not secure many viewers when Fiona left GMTV and she took over the Monday-Wednesday whilst there great relief presenters I don't think they would be able to hold ratings for very long and people Know and Like Adrian and Christine the dust Is now beginning to settle and the people who are watching it are sticking with it

I will go back to what I have said over and over the two programmes target two different Audiences. Breakfast much more serious and not about the presenters and more about the news targets Serious Hard-Hitting BBC Type news whilst Daybreak is more feature lead with News , Sport and Entertainment news now if you watch BBC and find what you want of a morning you're not going to take a blind bit of notice of what's happening on the other side (unless you’re on TV Forum ) and those who complain they want GMTV Back It's [b][[u]Never] going to Happen for a start the team Ben is at sky ports, Penny is doing quite a lot of other work , Emma is at BBC and Richard is on Radio , I Doubt many of the staff would come back and also the amount of money they would have to pay off to Daybreaks team.

As in regards to testing Dan+ Kate what a load of utter rubbish, When Bill and Sian go off and the likes of Susana Reid, Chris Hollins and Louise Minchin present breakfast you don't hear rumours of that Adrian and Christine have been working for four solid month's not breaking accept with Adrian's football commitments of course there going to have time off at Christmas . And Friday is the show before the weekend were a lot of top guests come on and they have that Puffs and Piano before waving us on into the weekend. And its doing exactly what they did at the BBC.

I'm not sure that there is evidence of that, Daniel.

The viewing figures may have plateaued slightly higher, but I don't think this is a roaring success for ITV, despite the less than subtle studio changes.

I 'turn-off' whenever I have tried to watch the programme because of the constant sponsorship or advert inserts. I appreciate that it's ITV's bread & butter - but not necessarily for an audience with an attention span of 1-10 minutes at best between 6-8am.

Perhaps this sort of breakfast TV isn't for UK commercial television.

I agree with you there Stuart there is to many sponsorship’s throughout daybreak for example for a 60 second Dr Hillary Feature there is two of these either side and then for the weather and with a programme on at this time of the morning when a lot of people are tuning in either when they have just got up AND/OR when they’re getting ready for work/education if there frustrated and fed up by the amount of adverts and sponsors then they will turn over to another side or have an extra 5 minutes in bed. However the bulk of the audience will be used to this from GMTV were it was worse and the reason as you say this is ITV'S Bread and Butter and although it is not good for the audience they need to this to make ends meet where as you know the BBC have the license fees.

I think the next thing ITV need to do is try and shape the structure of the programme better and model less adverts around peek time however I realize that would be difficult because the company of the advert will want as many people as watching as possible when there advert is on, They need a greater balance between adverts and content on the programme. I think this type of breakfast television could work on uk commercial TV but it would need to be more balanced and something that was better than Breakfast for the majority of viewers , I Like Daybreak It has news, sport and weather and I am normally up in time to catch the 07:15 local news so it has the same breakfast all be it in less depth and other features which interest me as well I could never warm to Gmtv because it was all to our Carla talking about some movie in the US and I used to watch breakfast which I like as well and still watch of a weekend but nothing will ever beat it unless A) Breakfast turns in to a bad programme or B) There is something which offers more than it but when it comes to Journalism the BBC is unrivalled.

It does make me wonder why they made the mistakes they did about Daybreak. I'm sure people ITV aren't 'that' stupid, are they?

Having nobody watching during the week from 6-9:25 is a fairly good way of replacing your newly bought breakfast franchise with cartoons - and therefore make the purchase of STV/UTV so much easier (and cheaper).

That would be my strategy!

Who would hang around after 9:25?

The thing is though, that people will happily sit through hours of sponsorship credits, trails and commercials, provided the content they're around is good enough. If people are tuning out because of a 10 second sponsor bumper, then that doesn't indicate there are too many sponsors, but that the value of the content is basically nil and people can't be bothered to wait for it.

People aren't sitting through the sponsorship credits, they are using them as markers to stop/start the PVR on normal commercial channels. They don't do that at 6-9am. They just turn over.

ITV is breaking the concept by slipping in adverts and commercial sponsers at the end of every other sentence. I don't like that, and neither do other viewers during the 6-9 breakfast period. I don't have time to waste.

It's easier to switch to BBC One if you want to watch TV in the morning. ITV Daybreak seems to be aimed at children, so perhaps they should make it more obvious.

when dose the christmas look come in

Tomorrow probably. If not tomorrow, then next week.