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Daybreak - the launch onwards

From 6am (September 2010)

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BS
Ben Shatliff
Inspector Sands posted:
Benjamin F. Shatliff posted:
Rebrand as ITV Breakfast presented as an ITV News Programme in the same set and it will be much better.

Please explain.

I don't think getting more newsy would help it at all, the consensus seems to be it needs to be less serious. Using a name with 'Breakfast' in it certainly wouldn't be a great idea


Maybe just brand as ITV News. In the studio with News, Entertainment, Sport and Weather.
IS
Inspector Sands
Benjamin F. Shatliff posted:
Maybe just brand as ITV News. In the studio with News, Entertainment, Sport and Weather.

And why would that draw in viewers?
BS
Ben Shatliff
Inspector Sands posted:
Benjamin F. Shatliff posted:
Maybe just brand as ITV News. In the studio with News, Entertainment, Sport and Weather.

And why would that draw in viewers?


If ITV News is popula, create that format between 0600 & 0900 eveny day and take Breakfast on.
DB
dbl
Benjamin F. Shatliff posted:
Inspector Sands posted:
Benjamin F. Shatliff posted:
Maybe just brand as ITV News. In the studio with News, Entertainment, Sport and Weather.

And why would that draw in viewers?


If ITV News is popula, create that format between 0600 & 0900 eveny day and take Breakfast on.


Housewives and Children, will they actually like that? They are the target audience after all.
IS
Inspector Sands
Benjamin F. Shatliff posted:
If ITV News is popula,

If it is.... is it?

Quote:
create that format between 0600 & 0900 eveny day and take Breakfast on.

Coronation Street is popular, by that logic perhaps they should re-create that format between 0600-0900?
WH
Whataday Founding member
Inspector Sands posted:
Benjamin F. Shatliff posted:
If ITV News is popula,

If it is.... is it?

Quote:
create that format between 0600 & 0900 eveny day and take Breakfast on.

Coronation Street is popular, by that logic perhaps they should re-create that format between 0600-0900?


I'd like to see that. Betty's Hot Pot Topic of the Day, Ken & Deirdre's Book Club, Something cool before David Platt mows another victim down.
ST
Stuart
Whataday posted:
I'd like to see that. Betty's Hot Pot Topic of the Day, Ken & Deirdre's Book Club, Something cool before David Platt mows another victim down.

Laughing

I'm not sure that would actually go down well over the corn flakes. Shocked
03
030293
Whataday posted:
Inspector Sands posted:
Benjamin F. Shatliff posted:
If ITV News is popula,

If it is.... is it?

Quote:
create that format between 0600 & 0900 eveny day and take Breakfast on.

Coronation Street is popular, by that logic perhaps they should re-create that format between 0600-0900?


I'd like to see that. Betty's Hot Pot Topic of the Day, Ken & Deirdre's Book Club, Something cool before David Platt mows another victim down.


Rosie Websters Morning after the Night before?... Roy Cropper's Locomotive of the day... The Eddie Windass guide to getting benfits...

I can go on. These are some good ideas though. Daybreak - hope you're listening!
NG
noggin Founding member
Benjamin F. Shatliff posted:
Inspector Sands posted:
Benjamin F. Shatliff posted:
Maybe just brand as ITV News. In the studio with News, Entertainment, Sport and Weather.

And why would that draw in viewers?


If ITV News is popula, create that format between 0600 & 0900 eveny day and take Breakfast on.


ITV News isn't popular though. The BBC hammer it in every slot don't they? ITV News is not that great a brand either...
NG
noggin Founding member
cylon6 posted:
Have they told Adrian to wear jumpers? It looks like they're trying to make him more welcoming for viewers at that time of use morning.


Probably more a case of letting him wear jumpers rather than forcing him to wear shirts? He used to wear them all the time on The One Show.
NG
noggin Founding member
030293 posted:
Erron Gordon, Director of Daybreak claiming it has 1.2 million viewers, and a 25% audience share.

http://twitter.com/errongordon/status/2190732756516865


Hmm - always nice to be able to use a 5- or 15-minute peak to smokescreen... Peaks are interesting - particularly when you are analysing which bits of a show are performing or not - but the average is still the touchstone in TV terms.

1.2 million Daybreak peak vs 1.5 million Breakfast average is still far from great (and comparing Apples with Oranges).

Wonder what the Breakfast peak is... Suspect it is higher than 1.5 million (probably closer to 1.8-1.9?)
HO
House
noggin posted:
030293 posted:
Erron Gordon, Director of Daybreak claiming it has 1.2 million viewers, and a 25% audience share.

http://twitter.com/errongordon/status/2190732756516865


Hmm - always nice to be able to use a 5- or 15-minute peak to smokescreen... Peaks are interesting - particularly when you are analysing which bits of a show are performing or not - but the average is still the touchstone in TV terms.

1.2 million Daybreak peak vs 1.5 million Breakfast average is still far from great (and comparing Apples with Oranges).

Wonder what the Breakfast peak is... Suspect it is higher than 1.5 million (probably closer to 1.8-1.9?)


So Noggin, when sales and advertising teams are pitching to advertisers, are they likely to focus on average ratings or talk about a mix of the two? I'm guessing they'll also use which ever figures sound best, but what are the advertisers really interested in in the majority of cases?

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