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Daybreak - the launch onwards

From 6am (September 2010)

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GI
ginofish
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.


Oh Please stop praising GMTV . It Was rubbish just aload of american orange people getitng interviewed on a red carpet by Our Carla and 60 Secound TV clips on how we should live our lives Daybreak is better but could do with more News/Current Affairs .

Also I'm sure Kirsty did the weather yesterday and today it was Lucy.

I like this thing they did at 7 this morning and yesterday they had Lucy/Kirsty, Sue Jameson , Dan Lobb and Kate/Steve Reviewing the news.
LO
LONDON
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.

Also I'm sure Kirsty did the weather yesterday and today it was Lucy.


Kirsty did do the weather yesterday, but she also did it all of last week bar friday when Lucy did it, so i am guessing they had to swap a day for some reason, it used to happen on GMTV too.
DF
DrewF
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.


Oh Please stop praising GMTV . It Was rubbish just aload of american orange people getitng interviewed on a red carpet by Our Carla and 60 Secound TV clips on how we should live our lives Daybreak is better but could do with more News/Current Affairs .

Also I'm sure Kirsty did the weather yesterday and today it was Lucy.

I like this thing they did at 7 this morning and yesterday they had Lucy/Kirsty, Sue Jameson , Dan Lobb and Kate/Steve Reviewing the news.


Although it's not all of our opinions - GMTV was the more popular show in the ratings, and from what I gather people liked it because of the lack of news and current affairs and more of the celebrity focused stuff.

Daybreak doesn't seem hasn't gelled with the old GMTV audience and what they are used to - aka, the studio set and features, and it seems they've switched over to BBC Breakfast or stopped watching Breakfast TV altogether.

It's not quite as much of a failure in the ratings as a lot of people and newspapers make out. I don't think a change of presenters is what is needed - they either need to go back and appeal to the GMTV audience and go back to the GMTV style format (and the audience might slowly trickle back) or they need to take a good look at BBC Breakfast, and get a more balanced mix of news, weather, features, sport in a shortish period - and less of the gimmicks like 5-A-Day and Something Cool Before The Kids Go To School.
DB
dbl
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.


Oh Please stop praising GMTV . It Was rubbish

And so is Daybreak at the moment.
VM
VMPhil
dbl posted:
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.


Oh Please stop praising GMTV . It Was rubbish

And so is Daybreak at the moment.


Not really, I find it quite enjoyable. TV Live's poll found that Daybreak was the most watched show in the morning, and ratings are up.
DB
dbl
Hmmm... compare the poll to Twitter, and you get a real picture of the audience reaction.
DO
dosxuk
woah posted:
they either need to go back and appeal to the GMTV audience and go back to the GMTV style format (and the audience might slowly trickle back)


Didn't exactly the same thing happen to GMTV and they had to go back to the TVAM format (and arguably made it their own)?
ST
stevek2
Ri:se tried going back to a Big breakfast format and failed
NG
noggin Founding member
Ri:se tried going back to a Big breakfast format and failed


Hmm - it didn't really revert to a Big Breakfast format though - did it?
BU
buster
Ri:se tried going back to a Big breakfast format and failed


Hmm - it didn't really revert to a Big Breakfast format though - did it?


In many respects it did, bloke and bird sitting in front of a window with crew interaction was the basis of their big relaunch. A long way from Mark Durden-Smith's original promise of "no whooping crew members"!

For all Daybreak has wrong with it, nothing can quite top how dire the origina RI:SE was...there was a brilliant review on Off The Telly at the time, not sure if it's still online.
GI
ginofish
woah posted:
Should have stuck with gmtv now they gotta make all these changes similarities with gmtv I.e warmer feel sets.


Oh Please stop praising GMTV . It Was rubbish just aload of american orange people getitng interviewed on a red carpet by Our Carla and 60 Secound TV clips on how we should live our lives Daybreak is better but could do with more News/Current Affairs .

Also I'm sure Kirsty did the weather yesterday and today it was Lucy.

I like this thing they did at 7 this morning and yesterday they had Lucy/Kirsty, Sue Jameson , Dan Lobb and Kate/Steve Reviewing the news.


Although it's not all of our opinions - GMTV was the more popular show in the ratings, and from what I gather people liked it because of the lack of news and current affairs and more of the celebrity focused stuff.

Daybreak doesn't seem hasn't gelled with the old GMTV audience and what they are used to - aka, the studio set and features, and it seems they've switched over to BBC Breakfast or stopped watching Breakfast TV altogether.

It's not quite as much of a failure in the ratings as a lot of people and newspapers make out. I don't think a change of presenters is what is needed - they either need to go back and appeal to the GMTV audience and go back to the GMTV style format (and the audience might slowly trickle back) or they need to take a good look at BBC Breakfast, and get a more balanced mix of news, weather, features, sport in a shortish period - and less of the gimmicks like 5-A-Day and Something Cool Before The Kids Go To School.


You've just went back on yourself you have just said people liked GMTV because of the lack and move of current affairs so when Daybreak came along they went to Breakfast now there's plenty of ways I could describe breakfast but lack of current affairs is not one of them gimmicks such as five a day and the daybreakers worked and although the ratings were low when they were there. They are now lower that they are gone. I don't think people would switch channels for the reason of the studio; it will be more to do with content.

My last point about content It's a shame to be honest at the start in my view they had it just right equal reports and the Editors/Correspondents giving reaction plus features such as Cool Before the kids go to school and the on air team in my view has the potential to be better than breakfast.

The one thing that is a big issue however the constant tweaking is and changing it does get noticed and viewers can’t warm and gel to a programme if it's changing all the time. the team behind I raised my concern early on in this thread the way the show was promoted and the style of things by the behind the scenes staff who most worked on GMTV were not up to the mark and they made lots of things the same and a fellow fourmer who works on the programme assured me they can adapt when I seed advertisements for who's on and Whats coming on the show and it’s still the same, I honestly don’t know who they are targeting sometimes. And I agree with your point there does not need to be presenter changes.
DF
DrewF
You've just went back on yourself you have just said people liked GMTV because of the lack and move of current affairs so when Daybreak came along they went to Breakfast now there's plenty of ways I could describe breakfast but lack of current affairs is not one of them gimmicks such as five a day and the daybreakers worked and although the ratings were low when they were there. They are now lower that they are gone. I don't think people would switch channels for the reason of the studio; it will be more to do with content.


What I said was that viewers end up going to BBC Breakfast, because it has a better mix of news, sport, weather, and showbiz - and if they still don't like that, they don't really have anything to watch, so they don't.

Daybreak is good - but most people want a bit of everything, which GMTV provided as it was quite quick paced - and this is something which Daybreak lacks, it tends to stick to the same topic for quite a while when viewers generally aren't watching for a long time, and by the time the viewer has finished watching not much has happened.

And about the studio, I agree it's a minimal part of the show - but it does make an influence on the whole feel of the show. As as nice as it is having the view, in the winter it's a nightmare because you can't see outside - making the whole studio idea pointless. and that view they use at the moment with the clock and wood panelling looks like such a quick fix after all the money they have spent. It would have been so much better to have made a nice, large studio set similar to Lorraine's or This Morning's which doesn't revolve around the view, and feels more warm and welcoming, similar to the warm colours and lighting used in the GMTV studio. Perhaps that would have appealed to both GMTV's audience and new audiences alike.

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