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Daybreak - the launch onwards

From 6am (September 2010)

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JO
Joshua
Interesting if true...
Quote:
Aleksandr_Orlov Tomorrow I am interview by Adrian Childs & Christine Bleakley on Daybreak telebox show. Tune in from 6am for extra handsome start to day!

From Twitter. 'Aleksandr Orlov is the meerkat from Compare The Market adverts.
JA
jamesrl
Yesterday Eamonn Holmes quoted many people on Twitter who said they are switching from Daybreak to Sunrise.


Eamonn Holmes is just gutted that Adrian Chiles was given the job over him! For someone who "has never watched Daybreak or has no intention of doing so as he is so busy with his own show", he has an awful lot to say about it, and wastes a lot of time re-tweeting messages that people send him re Daybreak. He obviously has too much time on his hands...

The Daily Mail article today is complete nonsense, it says Daybreak is getting between 500,00-600,000 viewers with Lorraine getting a million. Therefore, it is doing better than GMTV in the 6-9.25am slot with 1.5 million viewers at its lowest. The press are just making out that the whole thing is a ratings disaster - it is simply not true. GMTV and then GMTV with Lorraine were listed as two separate shows yet they were counted as one with regards to the ratings, why aren't the press doing the same with Daybreak - because they were never going to praise it after all the hype with A&C switching to ITV.

I like the show, I think it is getting unfair pressm however, I will say that they need to make it more newsy if that is what they are promoting it as. I watched some this morning, from 6.45-7.00am we had zoo animals, seals, and then I can't even remember what the third item was but that too was animal related and really not appropriate. They are their own worst enemies and they should have spent the time discussing the news stories of the day - IF they want it to be better than BBC Breakfast.

On another note, I like the new close-ups of A&C as opposed to having the dark skyline in the background (show this in the Summer), I also like the Editors joining them on the sofa just before 7.15am to discuss the stories in the newspapers - I think more of this is what people want to see.
GI
ginnyfan
That's how I understood it as well, together with Lorraine Daybreak has the same ratings as the old GMTV which included Lorraine's hour too.


So all these papers are making an unfair comparison just to bash Chiles and Christine.

BTW, that promo photo of Christine is bizarre, she looks like a black woman. Shocked
BU
buster
Yesterday Eamonn Holmes quoted many people on Twitter who said they are switching from Daybreak to Sunrise.


Eamonn Holmes is just gutted that Adrian Chiles was given the job over him! For someone who "has never watched Daybreak or has no intention of doing so as he is so busy with his own show", he has an awful lot to say about it, and wastes a lot of time re-tweeting messages that people send him re Daybreak. He obviously has too much time on his hands...



It's also a tad unprofessional given he's a regular host of a show on the same channel just 2 hours after Daybreak finishes. And there's really not a great deal of content overlap between Daybreak and Sunrise so I'd be surprised if that many people were actually switching (apart from those trying to suck up to Eamonn and get re-tweeted).
ST
Stuart
That's how I understood it as well, together with Lorraine Daybreak has the same ratings as the old GMTV which included Lorraine's hour too.

Even if the joint Daybreak/Lorraine slot is achieving the same audience figures as GMTV, then ITV have not achieved their objective.

ITV's standard response to criticism is that "GMTV had been in decline for five years"; so by their own admission, their rather expensive revamp is doing no better than a programme they regarded as failing to deliver.
ES
Ebeneezer Scrooge
The Daily Mail article today is complete nonsense, it says Daybreak is getting between 500,00-600,000 viewers with Lorraine getting a million. Therefore, it is doing better than GMTV in the 6-9.25am slot with 1.5 million viewers at its lowest.


While I'm another fan of Daybreak, I thought I should point out that your figures are skewed. You cannot combine the viewing figures for the two separate shows and compare them directly with the GMTV figures. Many of the people watching Loraine will have been watching Daybreak previously, so simply adding the viewing figures together counts some people twice where they would have only been counted once for GMTV.
HO
House
The Daily Mail article today is complete nonsense, it says Daybreak is getting between 500,00-600,000 viewers with Lorraine getting a million. Therefore, it is doing better than GMTV in the 6-9.25am slot with 1.5 million viewers at its lowest.


While I'm another fan of Daybreak, I thought I should point out that your figures are skewed. You cannot combine the viewing figures for the two separate shows and compare them directly with the GMTV figures. Many of the people watching Loraine will have been watching Daybreak previously, so simply adding the viewing figures together counts some people twice where they would have only been counted once for GMTV.


But also I was under the impression these figures were simply the average ratings of the whole period. Far more than 1.5 million will watch Breakfast at some point during the morning, but that's how it averages out over the entire morning.

Correct me if I'm wrong, but provided I'm not you'd be taking the average figures for 06:00 to 08:30 and then adding them to the ratings for 08:30 to 09:25, which isn't the same as the average for 06:00 to 09:25?
GI
ginofish


It's just a load of hype don't think we should read to much in to it .

I think Daybreak is miles ahead of GMTV although it needs to be more newsy it does have a good format .
and to be honest nothing is going to beat breakfast.

As i said on Monday Kate is doing a great job covering Loraine even better in my view than Loraine.


Ginofish (or whatever your name isn't), its not just about what you think. This is a business.

If you like it, that's fine - but it costs them hundreds of thousands of pounds (millions, perhaps) to produce and the fewer people that watch overall means the money gained by advertising will continue to drop. The fewer people tuning in, then the greater the gulf between the cost to make the programme and money they take in.

Its not in ITV's interest to bad mouth the programme, which is why you'll find them denying press stories about cancellation or changes, but behind closed doors you can bet they are discussing any and all ways that they might be able to improve ratings.

ITV live or die on viewing figures, as that translates directly to income. The BBC *should* be able to take fewer viewers, as long as the "satisfaction" of those viewers is high (like a lot of the content of BBC4); but this isn't true for anything on a commercial station.

Your opinion is as valid as anyone's in respect of what you like and what you don't - but if you stray into the realm of what a broadcaster is thinking, you will come across as ill informed.


Gavin its been a while if you read the article its just a source saying that itv studios wants to take over the production of daybreak , I could be almost certain that ITV Bosses are disscussing things to get the ratings up and of course there not going pubicly bad mouh there programme they have Eammon Holmes to do that Laughing

We see articles everyday about what daybreak are going to do one second its let loraine kelly take over the next it's bring back GMTV these articles add nothing to the discussion about Daybreak . rumours in the run up said Helen Fospero was going to be given a role that didant happen there was rumours there was to be no X Factor next year that wasent true .

Also in respect to your first point nothing Daybreak did or is going to do will beat Breakfast they appeal to two different audiences and people who watch Breakfast get News, Weather and local news every half hour plus regular sport and business updates and light entertainment features post 8:30 it's a perfect format which viewers like and trust both the format and the on air team why change?.
IS
Inspector Sands
House posted:
Correct me if I'm wrong, but provided I'm not you'd be taking the average figures for 06:00 to 08:30 and then adding them to the ratings for 08:30 to 09:25, which isn't the same as the average for 06:00 to 09:25?

Maths isn't my strong point, but surely you'd need to average the 2 averages? Which I assume means add them up and then divide them by 2
ES
Ebeneezer Scrooge
House posted:
Correct me if I'm wrong, but provided I'm not you'd be taking the average figures for 06:00 to 08:30 and then adding them to the ratings for 08:30 to 09:25, which isn't the same as the average for 06:00 to 09:25?


Well yes, but surely you'd have to average that result out too in order to compare it directly to GMTV. Crudely, you could halve the two average figures to add them, but a better result would take the on air duration into account and give the Daybreak figures a 73% weighting and give Loraine's figures the remaining 27%, returning an overall average of 708,000... fairly close to GMTV's figures, yes, but nowhere near the 1.5 Million by just adding the averages.

Edit: Kind of beaten to it by the Inspector there!
IS
Inspector Sands
Well yes, but surely you'd have to average that result out too in order to compare it directly to GMTV. Crudely, you could halve the two average figures to add them, but a better result would take the on air duration into account and give the Daybreak figures a 73% weighting and give Loraine's figures the remaining 27%, returning an overall average of 708,000... fairly close to GMTV's figures, yes, but nowhere near the 1.5 Million by just adding the averages.

Edit: Kind of beaten to it by the Inspector there!

Although your methodology is better, weighting the figures according to airtime is more accurate
SC
scottishtv Founding member
I'm a lazy person so spend as much time in bed as possible, and generally listen to the radio in the morning. Anyway, had to be up early today so put on the telly. Second time I've dipped into Daybreak since it started and... I'm sorry but it's awful.

My last experience (a few weeks ago now), I switched on looking for news around 6.20am and they were doing a feature on pets that look like their owners, complete with 'hilarious' photos. Bleakley giggling and being touchy-feely with Adrian. I wasn't interested, the pics weren't even funny, there was no news so switched to Breakfast.

Gave it a go this morning, and they were playing more 'hilarious' clips of ferrets and the like. Closer to news as these animals are on an endangered list, but the 6-7 mins devoted to this in the 6am hour was not needed. A further 5 mins was spent on a 'gag' where Dan tried to sell Adrian's signature on eBay. Again, maybe this amuses some people but I don't have time for these slightly amusing antics at this time of day. I just wanted some news. I should point out I'm not averse to hearing a light-hearted news story, but this was nearly all fluff, and had a bit of a RI:SE feeling about it.

Even the serious stories were dictated by that ex-BBC Three girl like I was some sort of simpleton that can only understand one syllable words.

I'm really pretty disappointed, but after two attempts at giving it a fair go (around 20mins viewing each time) I'm not interested in this offering.

Also, just on the point some others are making about viewers, the recent BARB figures took a snapshot of both shows at around 8am. So what if Daybreak picks up viewers later on? They are failing slap bang in the middle of the slot, with the fancy studio and high paid stars on camera. It's really not good at all.

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