It's just a load of hype don't think we should read to much in to it .
I think Daybreak is miles ahead of GMTV although it needs to be more newsy it does have a good format .
and to be honest nothing is going to beat breakfast.
As i said on Monday Kate is doing a great job covering Loraine even better in my view than Loraine.
Ginofish (or whatever your name isn't), its not just about what you think. This is a business.
If you like it, that's fine - but it costs them hundreds of thousands of pounds (millions, perhaps) to produce and the fewer people that watch overall means the money gained by advertising will continue to drop. The fewer people tuning in, then the greater the gulf between the cost to make the programme and money they take in.
Its not in ITV's interest to bad mouth the programme, which is why you'll find them denying press stories about cancellation or changes, but behind closed doors you can bet they are discussing any and all ways that they might be able to improve ratings.
ITV live or die on viewing figures, as that translates directly to income. The BBC *should* be able to take fewer viewers, as long as the "satisfaction" of those viewers is high (like a lot of the content of BBC4); but this isn't true for anything on a commercial station.
Your opinion is as valid as anyone's in respect of what you like and what you don't - but if you stray into the realm of what a broadcaster is thinking, you will come across as ill informed.
