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Daybreak - the launch onwards

From 6am (September 2010)

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IS
Inspector Sands
Whataday posted:
I understand exactly what 'break even' means. The only real extra expense ITV has gone to is presenter salaries, and the bulk of that can be written off on prime time shows. And lets not forget that GMTV was profitable when it came off the air, so Daybreak already had a fairly decent starting point.

Daybreak is undoubtadely a more expensive programme to make, GMTV had been wound down towards the end. Plus millions were spent on refurbing the studio/gallery and promoting the launch, that's all got to be earnt back in revenue somehow

Quote:
Whilst break even is probably not the right term to use, the original question was 'is Daybreak hemorrhaging money?' If it is showing signs of this, even after just 3 weeks, it can't be written off with a comment like 'well you can't expect any better in just a few weeks'.

Any programme will 'haemorrhage' money until it starts making some back
IS
Inspector Sands
noggin posted:
All that said - things aren't looking amazingly positive for Daybreak at the moment. The tabloid vultures are already circling...

Not that I'm defending the press but that was always going to be the case. As soon as Adrian and Christine jumped ship for more money the GMTV replacement had to be an instant hit to avoid a backlash from the newspapers.

The fact that the programme they left has carried on mostly unaffected has made it worse.
NG
noggin Founding member
Inspector Sands posted:
noggin posted:
All that said - things aren't looking amazingly positive for Daybreak at the moment. The tabloid vultures are already circling...

Not that I'm defending the press but that was always going to be the case. As soon as Adrian and Christine jumped ship for more money the GMTV replacement had to be an instant hit to avoid a backlash from the newspapers.


Yep - particularly in the case of Christine - with the whole "Will she stay? Will she go?" saga at The One Show PLUS her famous footballing boyfriend... Oh - and the "Night of the long knives" at GMTV to fuel the flames.

Quote:

The fact that the programme they left has carried on mostly unaffected has made it worse.


Yes. Half of The One Show is location reports - and the presenting team who front those hasn't changed, and neither has the format. I wonder if this demonstrates that a good format and a decent production team are as important (if not more so) than the main presenters of a show? (Adrian did take the former Senior Producer of The One Show with him to Daybreak - but maybe that wasn't enough... He's also taken one of the brains behind MOTD2 to ITV Sport I believe.)
CY
cylon6
Once the clocks go back in a few weeks time the backdrop will look great with the brighter mornings. The studio does seem a bit cluttered to me though.
ST
Stuart
cylon6 posted:
Once the clocks go back in a few weeks time the backdrop will look great with the brighter mornings.

You're wrong!

The clocks don't go back for another month, and that will simply put sunrise back to almost the same time as now (7am). It will then get steadily worse until they have sunrise happening only 20 minutes before the end of the programme by the end of December.

It will be mid-March 2011 before the have sunrise earlier than they had on their launch programme.

cylon6 posted:
The studio does seem a bit cluttered to me though.

You certainly have a very minimalist view of design if you think the Daybreak set looks cluttered.
DS
DarkShadow
Looks like Kate Garraway will be presenting this Wednesday and Thursday.
PL
tellyboxPLUS
LONDON posted:
So what are the odds of Emma Bunton presenting Lorraine next friday?


Sharron Osborne is hosting on friday
GI
ginofish
DarkShadow posted:
Looks like Kate Garraway will be presenting this Wednesday and Thursday.


How come? and also with whom?.

Im suprized Adrian has not missed a show yet with his ITV Sport Commitments etc.

Also were did Daybreak get Lucy Watson from?

And as an idea for Loraine cover ild like to see Nina Hossain again ild also like to see Penny Smith , Ruth Langford and Fern Briton.
CC
Cross Channel
DarkShadow posted:
Looks like Kate Garraway will be presenting this Wednesday and Thursday.


With Dan Lobb.
GI
ginofish
Cross Channel posted:
DarkShadow posted:
Looks like Kate Garraway will be presenting this Wednesday and Thursday.


With Dan Lobb.


Many thanks and is this due to AC's UCL commitments.
ST
stevek2
ginofish posted:
Cross Channel posted:
DarkShadow posted:
Looks like Kate Garraway will be presenting this Wednesday and Thursday.


With Dan Lobb.


Many thanks and is this due to AC's UCL commitments.


it's due to AC nbatdbohuclcwwtmhiultnbscbuetdd Wink

I do wish people wouldn't abreviate in forums Rolling Eyes
DA
David
stevek2 posted:
it's due to AC nbatdbohuclcwwtmhiultnbscbuetdd Wink

I do wish people wouldn't abreviate in forums Rolling Eyes


I think I have worked out some of this.

it's due to AC nbatdbohuclcwwtmhiultnbscbuetdd = It's due to Adrian Chiles not being able to do both of his UEFA Champion League commitments what with the match happening in ultnb so can be up early to do daybreak.

Could you tell me how close I am and maybe give a clue for ultnb ?

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