Daybreak - the launch onwards

Ugh, there's a reason why the ITV1 logo was changed from yellow and white to yellow and black. Have they forgotten why they did that?

Why don't they just go the whole hog, and revert to this:
http://images3.wikia.nocookie.net/__cb20110211164902/logopedia/images/thumb/3/3c/Gmtv-2.png/830px-Gmtv-2.png
Looking at the ratings (which have got worse, not better) they should've kept it in the first place.

Could we please stop it with all these bring back GMTV posts? GMTV needed to end so we could start a new era, unfortunately that new era hasn't been so great just yet but hopefully the new editor will change Daybreak for the better.

It's like when people said bring back TVam, now they're saying bring back GMTV, and no doubt one day people will be saying bring back Daybreak as well. After all, RISE wasn't very good but you still see people posting their memories of it on YouTube and the like.

And even The Channel 4 Daily. Remember that? Everyone slated it when it started. In the end, I missed it when it was axed. (most probably because of Carol.)

GMTV is dead, Daybreak is here. Get used to it.

One feels that TV Forum is watched by someone at Media Guardian

http://www.guardian.co.uk/media/mediamonkeyblog/2012/jan/04/itv-daybreak-purple-logo

100% proof that Monkey is in fact a TV Forumite.

I absolutely agree, GMTV virtually lost half it's viewing audience in a period of four years ITV would have axed it one way or another.

I like the newsier focus since Daybreak has returned for the new year but they need to keep up the momentum. They also need to stop giving any air time to Z list celebrities and concentrate on real news stories.

However, I am just not too sure with the refreshed set it looks too orange and those hideous blinds are back again. As James said why can't they use the video wall at least it wouldn't be too bright first thing in the morning.

According to the EPG schedules, Helen Fospero will be presenting Daybreak alongside Dan on Monday which will be interesting to watch. I know I've talked about her a million times on the forum but I think she's a great presenter. I think Dan presents so much better with Helen in comparison to Kate.

They also really need to schedule the different items a lot better. This morning, we had someone from the Stephen Lawrence justice charity talking about a very serious subject, Dan and Kate end the interview in a very serious mood, they could just lead into the break and tell us what's coming up when we come back from the break but, oh no...

"coming up next it's those crazy guys and gals from The Only Way is Essex showing you how to lose weight simply by lifting up water bottles *cue shot of people lifting up water bottles*"

Or words to that effect anyway.

Maybe that's the point - you can't tell you're watching Daybreak. Horrid effort IMO - a change in logo colour - especially a change for the worse - won't make a blindest bit of difference and it's not even so yellow they can get away with the usual corporate identity bollocks ITV churn out.

I actually thought the logo and look was one thing Daybreak had going for it - the purple was striking and has a bit of authority to it, plus is also rather pleasant on the eye. This is not.

I just cant believe they changed the logo to that, surely someone with sense would have seen this and thought oh no no no this wont work but to make it on screen and worse have it on throughout the whole programme is just crazy, in the YTV region they forgot to chance the Daybreak logo, its still purple.

It's horrible. The show has no identity now.
I bet they'll change the logo again in a few days. It just doesn't work...

I love how they had the weather presenter suffering all that wind and rain this morning while the BBC weather presenter was in the warm.