Daybreak - the launch onwards

Just caught the ad. The logo was as expected...

AHHHHH!!!!! its horrible, what were they thinking!!!!!

[media:421ab20653]http://up.metropol247.co.uk/Jonny/dbreakorange.mp4[/media:421ab20653]

That just looks pretty horrible. Who actually thought that was a good idea? Seriously, I'm pretty much losing hope in the team behind this now. Even a gradient would have been better.

they should have gone for a more itv yellow not a dark mustard like colour, and I don't think that mine were as bad as your making out to be honest Jonny

P*ss yellow.

That is ridiculous. You can barely make out the white text on that colour yellow. Sigh.....

It's like going back to ITV1 2006.

Yeah then 9 months later ITV changed the text to black. I wonder how long it takes Daybreak to do the same.

First Post! Just had to say something about this. Simply, Yuck, what possessed them to have a yellow background with white text? How will that look with the clock in the morning?

They really need to drop all this Downsize in Dubaii type material, Daybreak down Under was the other one. How it fits in with their hassled mums agenda I really don't see And out rolls Mark Wright it just all looks slightly, celeb desperate?

BBC Two and their amazing promotional endboards.

I doubt it this logo will last until christmas