JO
Yeah, we've been here before. I *believe* Lorraine averages around 1m whilst Daybreak hovers between 600-800k.
Whichever way you spin it, Daybreak is significantly down on GMTV in terms of audience share across the hours, accelerating the rate of decline. By contrast, (GMTV with) Lorraine has remained static pre and post relaunch.
How does Lorraine rate actually - it never seems to get reported and as Daybreak is reported separately the figures are hardly like for like with GMTV, which presumably was usually reported as the full 6.00-9.25am slot.
Yeah, we've been here before. I *believe* Lorraine averages around 1m whilst Daybreak hovers between 600-800k.
Whichever way you spin it, Daybreak is significantly down on GMTV in terms of audience share across the hours, accelerating the rate of decline. By contrast, (GMTV with) Lorraine has remained static pre and post relaunch.