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Daybreak - the launch onwards

From 6am (September 2010)

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NG
noggin Founding member
Agree with the previous poster Sian with Chris Hollins is a much better bet (for ITV) if they stick with the longer format - also isn't the new editor, her former editor?


Yes - David Kermode is widely regarded as having revitalised Breakfast with Bill and Sian after Dermot and Natasha moved on. Sian is not moving with Breakfast to Salford, and neither is Chris...
JW
JamesWorldNews
Plus, not sure if he is the right profile for Daybreak anyway. (Johnny Vaughn)
GI
ginofish
Daybreak’s and indeed its predecessors problem wasn’t just presenters it’s content you cannot switch it on for more than 10 minutes without their being some kind of sponsorship or advert break of some kind and that’s the fundamental problem As much money as they make and indeed need to from the advertising deal’s they’re going to have to come some sort of compromise if they want to be any match for BBC otherwise they’ll have to accept their commercial breakfast programme will not work
.
Daybreak has been through so many different formats and set tweaks and gimmicks it lacks identity and familiarity. Other members have raised the point that the first format for the programme was the best were there was a more news orientated mix of content and resources For example what’s the point of having a political editor when you only actually see her do some serious journalism once at week at most the rest of the time she’s sitting on the couch telling us about her most riveting Banana Cakes. I’m not saying don’t promote X Factor or I’m a celebrity or indeed other family stuff but keep that maybe post 8am because people want the news when they wake up and if I watch Daybreak I see Dan and Kate bogeying it on down with the wiggles like soul brothers.
CR
Critique
In reference to:

'You can't go ten minutes without adverts, sponsorship, etc', Daybreak don't have adverts in the 6-8am hours anymore, do they? They certainly didn't at the beginning of September.
JK
JK08
In reference to:

'You can't go ten minutes without adverts, sponsorship, etc', Daybreak don't have adverts in the 6-8am hours anymore, do they? They certainly didn't at the beginning of September.


Yes, they're back.. that lasted about two weeks.
WE
Westy2
Christine's Tweet

Quote:
Morning, what a lovely headline to wake up to. My sarcasm comes across in this tweet I hope x


Well that tweet adds to the reason why she is seen as an airhead - having to explain that.


She was merely showing how she felt. That's why people have a Twitter account you know.


Never mind, a few months down the line, she'll be Mrs Lampard & probably a bun in the oven as well to boot!
GI
ginnyfan
Christine gets so much bad comments and press just cause she's dating a footballer. They are one of the nicer and more normal pairs plus it's not like she got her tv career thanks to dating him.
MA
Macalolo
what’s the point of having a political editor when you only actually see her do some serious journalism once at week at most the rest of the time she’s sitting on the couch telling us about her most riveting Banana Cakes.


So true, so so true! Laughing Laughing
JT
jolly turnip
Christine's Tweet

Quote:
Morning, what a lovely headline to wake up to. My sarcasm comes across in this tweet I hope x


Well that tweet adds to the reason why she is seen as an airhead - having to explain that.


She was merely showing how she felt. That's why people have a Twitter account you know.


Thanks for your sarcasm.

I was referring to the fact that she had to point out sarcasm.

Never mind
BR
Brekkie
Christine gets so much bad comments and press just cause she's dating a footballer. They are one of the nicer and more normal pairs plus it's not like she got her tv career thanks to dating him.

No - she gets bad comments (from the public more than the press) because she is an overhyped presenter - and Daybreak has proven she is nowhere near as good as the press made her out to be in the whole "will she, won't she" move from The One Show to Daybreak.
JD
jda135
In reference to:

'You can't go ten minutes without adverts, sponsorship, etc', Daybreak don't have adverts in the 6-8am hours anymore, do they? They certainly didn't at the beginning of September.


So they have no adverts at all between 6am and 8am (the start of the show to half an hour before the end)???
CH
chris
In reference to:

'You can't go ten minutes without adverts, sponsorship, etc', Daybreak don't have adverts in the 6-8am hours anymore, do they? They certainly didn't at the beginning of September.


So they have no adverts at all between 6am and 8am (the start of the show to half an hour before the end)???


Read the comment directly below the one you quoted.

JK08 posted:
In reference to:

'You can't go ten minutes without adverts, sponsorship, etc', Daybreak don't have adverts in the 6-8am hours anymore, do they? They certainly didn't at the beginning of September.


Yes, they're back.. that lasted about two weeks.


It was between 6 and 7 anyway wasn't it?

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