Daybreak - the launch onwards

Well that tweet adds to the reason why she is seen as an airhead - having to explain that.

She was merely showing how she felt. That's why people have a Twitter account you know.

Personally I've never understood why ITV bother doing it - I always thought that a better bet would be running Nighttime until 6, then....
6.00 ITV Morning News
7.00 ITV News
7.10 Acquired
8.00 ITV News
8.10 Lorraine
9.00 Jeremy Kyle
10.00 This Morning

given the ad/ownership rules have been relaxed, would be miles easier to implement...

I'd also be amazed if they went for Dan and Kate - Agree with the previous poster Sian with Chris Hollins is a much better bet (for ITV) if they stick with the longer format - also isn't the new editor, her former editor?

Chris Hollins perhaps, but I can't see Sian jumping ship. As has been said, she is very BBC (which is why I like her so much) and unless Daybreak shifted its content more towards news, she wouldn't fit in.

This is the first time since Adrian and Christine moved to ITV I feel sorry for them. When they moved, I always felt Adrian was spitting his dummy out because he'd lost one day of The One Show (which he incorrectly claimed its success was down to him) so he could concentrate on that Sunday show the BBC had planned for him. There was obviously a bit of money grabbing too.

But that Mirror article unfairly blames the pair for the failure of Daybreak. The lavish relaunch, ITV's awful treatment of GMTV in its latter days and the God-awful content were the reasons for the failure. It would have failed if anybody (other than perhaps former GMTV presenters) were fronting it.

got it in one I think, I reckon if they kept the same presenters of GMTV or most of the team they would not have to much of a problem.

You've just completey not gotten what he just said. The presenters were not the problem, bringing back old presenters isn't going to change the ratings long-term.

I believe that if they'd of done everything the same, perhaps a bit more news, but kept the GMTV name, there wouldn't have been an issue..

If they're going to have a 'major revamp/relaunch', then surely it would be better done soon after Chiles & Bleakley depart: otherwise it will start to look like an endless stream of changes.

Yesterday Johnny Vaughan took everyone by surprise by suddenly quitting his Capital Radio show, so obviously as soon as the Daybreak news emerged, the rumours have been going around that he might be about to make a return to breakfast TV.

I think that was due to Vaughan not having his contract renewed though.

I've read Capital told him yesterday they wouldn't be renewing his contract and he decided to go now rather than see out the rest of his contract. If true then rumours about him and Daybreak seem like a case of 2+2=5. He would have no idea about being a 'free agent' until yesterday