JA
I'm pretty sure that the BARB devices are on every TV in the house not just one. The type of TV is irrelevant.
You might have a bit of a point though as those in the survey houses might be less inclined to press their 'I'm viewing' buttons when they're getting ready for work and of course many people dip in and out of programmes - they'll see a bit when making a cuppa but not when cleaning their teeth for example
Ah I think you've missed my point (although given a very valid one yourself) are GMTV's ex-demographic likely to have been included in BARB ratings? I hate to say it but their core audience was probably watching illegally, or at least wouldn't be interested in BARB...
Also - how can ratings for breakfast television work, especially GMTV? Their core audience was fairly unlikely to have the boxes on their tellies, more a makeshift aerial and a clapped out CRT overscan machine. That's why their figures might seem a bit skew-wiff compared to a programme more upmarket demographic maybe?
I'm pretty sure that the BARB devices are on every TV in the house not just one. The type of TV is irrelevant.
You might have a bit of a point though as those in the survey houses might be less inclined to press their 'I'm viewing' buttons when they're getting ready for work and of course many people dip in and out of programmes - they'll see a bit when making a cuppa but not when cleaning their teeth for example
Ah I think you've missed my point (although given a very valid one yourself) are GMTV's ex-demographic likely to have been included in BARB ratings? I hate to say it but their core audience was probably watching illegally, or at least wouldn't be interested in BARB...
