Daybreak - the launch onwards

Going by some of the comments on twitter:




I'd say the clock was wrong at some point this morning, as Brekkie said

Perhaps it changed just between myself and Brekkie checked the time?

Hadn't thought of the ITV1+1 thing although seems I was watching ITV1 this morning by other comments. Amazed though they don't blur out the clock on ITV1+1. Do C4 still broadcast a clock on their breakfast output - if so do they leave it in place on C4+1?

Channel 4 still broadcast the clock, and have it in the opposite corner to the +1 logo, but both are easily seen. If they can overlay the +1 logo's, couldn't they also overly a clock?

I think it would cause a bit of confusion at that time in the morning. As I pointed out earlier I've been an idiot before and mistakenly watched Daybreak on ITV1+1 thinking it was ITV1 and that the time was correct and I'm probably not the only one. The reverse could happen with people realising its ITV1+1 and could add an hour on thinking its an hour later. The viewing figures for the channel at that time are extremely low, I remember one reported at around 3,000 viewers, so it probably isn't really worth the effort to change it.

That's a good point. As long as the +1 logo is there, you'd think people would notice.

I will say that I have also enjoyed Daybreak's coverage over the past few days. Even today when they had Donal McIntyre on, they discussed it with him, before discussing the reason that he was booked, then after the 8:15 regional news, they revisited the Riots to round off the programme. It was completely gimmick free, no little reports, the weather done at the screen and not on location, the great news team where the action has been, and Adrian & Christine handling it very well.
Although any normal slow news day couldn't be filled as much as these few days have been, but it could be better than what they have at the moment.
As I've said before I enjoyed it at launch, the great use of the studio, the interesting & fun features, but would the programme be better ratings wise to go for as much news as possible?

The only thing that annoyed me today was the competition. I understand that it may bring in a good revenue, but why do they have to have those films before the question, it's the same on This Morning. I think Daybreak would be different from launch just having the question, but obviously not.

Even on a slower news day, or even most days, they could just substitute the slots they're using now for coverage to a number of different stories. I didn't see this morning but I really felt they had the balance right yesterday with the riot coverage but not doing blanket coverage. They still had lifestyle features and something to make us smile (the 5 year old who was born at 23 weeks) and still had things like TV Matters. It still had better flow than usual. The competitions are all about context. I have no problem with them airing, its more about where they air them and how they are introduced.

Just going back to the set design (again ), I noticed that on the wider shots, the side where the wooden wall used to be looked fine because there was no sun glare. The view is very clear and doesn't look washed out like the St Paul's side. Although it would look more generic, ditching the emphasis on St Pauls and presenting from the other side of the studio should be something to consider. Will be interesting to see when they launch the new set/look, start of September or after RWC when the presenting changes come into play?

has grainne seoige left daybreak? I really liked her?!?!

There's stuff happening at Daybreak. From Broadcast:

Not sure this is the best choice to be honest, I think Karl has made This Morning slightly more tacky, focused on sex and racy subjects. If he can handle two completely different shows that's fine, but he must realize that Daybreak is VERY different from This Morning and Loose Women, which he currently oversee's. Just not sure hes the right person for a news programme.

Yes, she has left Daybreak. Following on from a previous post last week an article from the Irish Independent has confirmed that she has resigned from her post as features editor. The reason why she decided to quit was that she has been offered a number of high profile projects with Irish broadcaster RTE for the autumn and winter. So she was unable to commit to the role. However, she will remain a friend of the show and there could be the possibility for a return in the future.

Link: http://www.independent.ie/lifestyle/independent-woman/celebrity-news-gossip/grainne-quits-itvs-daybreak-to-take-up-fivestar-role-at-home-2845364.html

For yesterday, ratings for Daybreak held up averaging 700,000 with an improved audience share of 17.1% compared with BBC Breakfast's 1.7 million (39.1% share) and Lorraine's 1 million average. So the riot coverage has helped the show's ratings increase over the last few days.

Also I totally agree with Joshua's comments with regard's to the appointment of This Morning Executive Producer Karl Newton on Daybreak. I think both This Morning and Loose Women have progressively become more tacky in recent years and that is illustrated in the ratings for ITV daytime where both shows have experienced a decline in viewing figures. As you say if he can handle two completely different show's then that is fine. However, I am concerned he might not be the right candidate to transform the fortunes of Daybreak. I was thinking someone like David Kermode, currently the editor of Five News and former editor of BBC Breakfast would be a very good candidate to move Daybreak forward in a new editorial direction given his experience at the BBC and Sky News.

has daybreak ever reached a million viewers since its launch week? I think daybreak needs to connect with viewers more.. maybey have a hub like this morning or have viewers call in like the wright stuff? what u think? this week on daybreak has been great.. with the extra viewers that tuned in maybey they will be intinced you tune in again.. they need to keep up the news content.. this week I preferred daybreak rather than breakfast... is their no economic editor?surely in the present climate they should.. they do have martin lewis but, really does anyone take him serious? a regular indepth look at the markets would attract ot more viewers than say an indepth conversation with the 'stars' of the only ay in essex!!
Also why do he male presenters not wear ties?? cant think of another news show that the males don't wear ties!