BA
There wasn't really any editorial shift until after the October half term. During the first few weeks the ratings completely collapsed and it was critically panned. That's why they eventually started to make changes and the audience creeped back up.
I don't know about current ratings but watching recently the content seems to have shifted to a more news agenda with more news content than GMTV and less stupid stuff.
The ratings are more or less the same as GMTV between 6-8.30am. In GMTVs defence it did become quite news orientated by the end and the format for the last couple of weeks should have been the pre cursor for Daybreak. Daybreak does seem to be getting the balance right at the minute although the second half of the 7am hour still needs a little more structure. With the impending revamp they should move the regional news from 6.15am to 7.45am to help them with that structure, and because less people watch at 6.15am whilst it has most viewers between 7.30-8am.
Random reply. But I've recently re read the first few pages of this thread. Seems that the majority of people enjoyed it, even if it was just the first programme. It makes me ask the question why the programme didn't continue like this.
There wasn't really any editorial shift until after the October half term. During the first few weeks the ratings completely collapsed and it was critically panned. That's why they eventually started to make changes and the audience creeped back up.
I don't know about current ratings but watching recently the content seems to have shifted to a more news agenda with more news content than GMTV and less stupid stuff.
The ratings are more or less the same as GMTV between 6-8.30am. In GMTVs defence it did become quite news orientated by the end and the format for the last couple of weeks should have been the pre cursor for Daybreak. Daybreak does seem to be getting the balance right at the minute although the second half of the 7am hour still needs a little more structure. With the impending revamp they should move the regional news from 6.15am to 7.45am to help them with that structure, and because less people watch at 6.15am whilst it has most viewers between 7.30-8am.
