Daybreak - the launch onwards

No, keep it separate, Tasmin: News, Dan: Sport, Kate: Showbiz

do you not think that more indepth news/sport would be better..also to fix the problem of the window when its dark could they not use a green screen..like itv news??

Personally I like the separate anchors for news, sport... I'm not keen on Adrian and Christine, Adrian can't read the autoQ unless the script says;

Adrian: Still to errr come on ummm Daybreak this err morning...

With Adrian reading the news we'll just get more of them!

I think Adrian and Christine need to read the top story, instead of handing straight over to Tasmin at :01 past the hour. The main presenters should tell viewers the main story of the day, then let Tasmin read the other stories of the morning.

I think the program need to more news focused:

6:00 TOTH
6:02 Story lead by Adrian
6:04 Story lead by Christine
6:06 Story lead by Adrian
6:08 News Update
6:15 Weather
6:17 Break
6:20 In the Mix
6:27 Local News
6:30 BOTH
6:31 News
6:35 Sport
6:38 Lighter Feature
6:43 Break
6:45 Weather
6:47 Joke of the day (Seven Sunrise style)
6:50 Lighter Feature
6:53 Showbiz Report
6:57 Local News

7:00 TOTH
7:02 Story lead by Adrian
7:04 Story lead by Christine
7:06 Story lead by Adrian
7:08 News Update
7:15 Weather
7:17 Break
7:20 In the Mix
7:27 Local News
7:30 BOTH
7:31 News
7:35 Sport
7:38 Lighter Feature
7:43 Break
7:45 Weather
7:47 Joke of the day (Seven Sunrise style)
7:50 Cool Before School
7:55 Showbiz Report
7:57 Local News

8:00 TOTH
8:02 News Update
8:08 Daybreak's Debate (Debating a matter of the days news)
8:15 Weather
8:17 Break
8:20 Interview 1
8:27 Local News
8:30 BOTH
8:31 News
8:33 Sport
8:36 Coming up on Daybreak with Lorraine
8:37 Guest 2
8:43 Break
8:45 Weather
8:47 Joke of the day (Seven Sunrise style)
8:50 Lighter Feature
8:53 Showbiz Report
8:57 Local News

Daybreak with Lorraine (Could be like Hoda and Kathie Lee on NBC)

9:00 TOTH
9:02 News Update
9:04 Todays Talk
9:15 Guest
9:25 Break, handover to regions and local news
9:30 BOTH
9:31 News Update
9:32 Coming up on this morning
9:33 Kitchen
9:37 Guest 2
9:42 Break
9:45 Live to L.A
9:47 Guest 3
9:51 Feature
9:57 Local News

10:00 This Morning
12:00 ITV Lunchtime News
12:30 Regional News (15 min or 30 min)
12:45 / 13:00 Loose Women (1h or 1h 45min respectively)
14:00 Continue afternoon Schedule

Jeremy Kyle is the most successful show in the ITV daytime line-up in share terms, but you've just decided to ignore it

Err, yes, of course. What's that got to do anything? When you think of ITV from 6am to 9.25 you'll always think of Daybreak and Lorraine.

And in millions it is the most successful show until 4/5pm usually getting around 1.5m viewers. Also, a further problem with the 2 fantasy schedules is splitting This Morning and Loose Women with the news. That just loses even more audience for an already weak Loose Women. There is a reason they swapped the two shows over a few years ago.

How about:
10:00 Jeremy Kyle
10:30 This Morning
12:30 Loose Women
13:30 News

That would still be halfing the time for their most popular show, and running Lorraine past 9.25am just opens a legal minefield with STV and UTV. It just isn't going to change, and there is no real reason for it to. They need to focus on fixing their existing shows which are all flagging rather than messing about with the times.

Or, how about doing a UK version of (NBC's) TODAY? It's a proven, flexible format that can successfully span up to four hours on air. It's features a good (progressive) mix of news, live interviews, analysis and weather with lifestyle, female/mother-oriented features. It's a dozen times better than BBC Breakfast, makes the Americans half a billion dollars a year (I'm not suggesting a UK-version would make that, but could potentially make a lot more than Daybreak or GMTV) and has the multi-talented superstar Savannah Guthrie.

ABC's Good Morning America also has a very successful format. Both have strong identities, strong on-air teams and - most importantly - know what they're trying to be.

In comparison, Daybreak is a poor-man's The One Show stretched to two and a half hours and with commercial breaks.

Why would ITV put an hour long programme in a half-hour slot? I don't think that that really makes sense.