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Daybreak - the launch onwards

From 6am (September 2010)

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NE
newsatten
I noticed when Alexandra Burke was performing that there'd blocked out the sunlight. But rather than look like the "filters" or whatever is normally used it seemed like blind trpe things. Perhaps it just looked different because the filters are gradually changed to suit the different light. Wheras the perfromance was later on when it was lighter and obviusloy nedded a higher filter. ( Hope that makes sense - hard to explain what I mean)
GR
grattz
Gavin Scott posted:
I caught the "interview" with Alexandra Burke this morning - totally excruciating.

Adrian petted her miniature dog; while Christine posed asinine questions in return for vacuous answers - most of which ended with interrogative inflection - "The X-Factor, is where I came from, as it were?", or "available to download on officialalexandraburkedotcom?".

It was *so* awful I literally found myself shouting, "Oh GOD!" at the screen before quickly turning over.

That's it. I've now seen Daybreak, thankyouverymuch.


Did nobody else think that Alexandra's outfit or lack of was totally inappropriate for that time of day? Especially for the snappy-ily titled 'something cool before the kids go to school' feature...
NW
nwtv2003
I caught the last hour of Daybreak this morning, as said it felt a bit smoother this morning, although the interview with Alexandra Burke wasn't great, but I was hardly expecting the Parkinson show really. I like it, it's lost that GMTV smugness, I don't like Breakfast and Sky News can be a bit hit and miss for me, the only thing I'd watch otherwise now at that time of the day is Sky Sports News.

Couldn't help but notice Bill and Sian apprearing in the TV Choice Awards VT this morning... Laughing
NE
newsatten
nwtv2003 posted:


Couldn't help but notice Bill and Sian apprearing in the TV Choice Awards VT this morning... Laughing


Yeah with Steve Hargrave saying something along the lines of - how does it feel to be the 2nd best breakfast show! Laughing
CH
chris
There's a good article about Daybreak on The Guardian's website.

http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2010/sep/06/daybreak-breakfast-bleakley-chiles

I can see where he's coming from describing the set as a Premier Inn lobby.
AC
aconnell
sstripling posted:
nwtv2003 posted:


Couldn't help but notice Bill and Sian apprearing in the TV Choice Awards VT this morning... Laughing


Yeah with Steve Hargrave saying something along the lines of - how does it feel to be the 2nd best breakfast show! Laughing


A very intelligent comment to make, right before the ratings were even out.
JO
Joe
Well - he didn't say popular...
DA
David
aconnell posted:
sstripling posted:
nwtv2003 posted:


Couldn't help but notice Bill and Sian apprearing in the TV Choice Awards VT this morning... Laughing


Yeah with Steve Hargrave saying something along the lines of - how does it feel to be the 2nd best breakfast show! Laughing


A very intelligent comment to make, right before the ratings were even out.


Maybe he was joking?
FL
flaziola
Does the new Daybreak clock remind anyone of the old ITV News blue look? The one with the theatre of news.
CY
cylon6
SillyTilly posted:
cylon6 posted:
What did the final GMTV get?

912,000 (22.6%)


Thanks Silly Tilly. Media Week had a different view of Daybreak's first day ratings. It has its ratings as higher.

http://www.mediaweek.co.uk/news/bulletin/mediapm/article/1026758/?DCMP=EMC-MediaPMBulletin

Quote:
GMTV replacement Daybreak brings 1m viewers to ITV1

ITV's new early morning breakfast show 'Daybreak' debuted with one million viewers, but lagged 400,000 viewers behind BBC One's 'Breakfast', according to unofficial overnight figures.

Daybreak: new breakfast show garnered a million viewers for ITV1
‘Daybreak’, presented by Christine Bleakley and Adrian Chiles, who controversially moved to ITV from BBC One’s ‘The One Show’ earlier this year, attracted an average audience of 1.01 million between 6am and 8.30am, a 24.9% share of the audience.

BBC One’s round-up of news and current affairs, simply called ‘Breakfast’, was watched by an average of 1.41 million viewers between 6am and 9.15am, a 32.4% share of the available audience.

The peak audience for ‘Daybreak’ was at 7.35am with 1.5 million viewers, a 27.7% share of the TV-watching audience.

The average audience for ‘Daybreak’ yesterday was 23.1% higher than GMTV's average of 824,400 viewers across the working days of last week, Tuesday 30 August to Friday 3 September.

For the week beginning 7 September 2009, ‘GMTV’ averaged 660,000 viewers between 6am and 8.30pm, and a 17.9% share of the TV-watching audience.

ITV took full control of GMTV, which was a separate business with its own sales house, in November last year, when it bought Disney’s 25% stake in the broadcaster for £22.25m. The rebrand of ‘Daybreak’ is part of the integration of the businesses.
BR
Brekkie
flaziola posted:
Does the new Daybreak clock remind anyone of the old ITV News blue look? The one with the theatre of news.

Yes.
LJ
Live at five with Jeremy
chris posted:
There's a good article about Daybreak on The Guardian's website.

http://www.guardian.co.uk/tv-and-radio/tvandradioblog/2010/sep/06/daybreak-breakfast-bleakley-chiles

I can see where he's coming from describing the set as a Premier Inn lobby.


That is exactly what I thought when I saw it first! The purple really is awful.

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