Daybreak - the launch onwards

Someone. Call. Me. An. ambulance! Gasping. for. air!

Stupidly, I had to look at the name of the poster. Surprised there was no mention of 'Graineineinenene' in this post. (Oh, and it's Gaisford, by the way).

They can advertise the 'other hour' perfectly now, the only problem that Daybreak has, is that there isn't anything really to advertise. I totally agree, a 'Newshour' format would be perfect for Daybreak. Extended Newspaper review, the worldwide markets perhaps(?), Plenty of news and NO COMPETITIONS! The only problem is if they did this, it's another step towards GMTV and more-or-less ITV saying "Daybreak isn't going to work", hence why it's reverting to old formats.

Thanks for the low-down on the anchors They all work well together, and are much better now than they were when they started. The seem to have settled in now. Tasmin is much better doing the news, and Lucy, well her voice doesn't change pitch as much anymore!

'It offers what Breakfast does in my digestable chunks'... Don't eat your TV? Firstly, I don't care about your digestable chunks. Perhaps I want more news than you, perhaps people want more 'fluffy' items. Daybreak have to find the balance for EVERYONE (Not just you, or me). GMTV did that well when it started. Wish I knew what happened

I see where you're coming from..... but do people really care? Apart from us TV-Forumers, and the Newspapers who would slate it, I don't think the TV audience will actually criticise it for becoming more like GMTV... in any case they might not even notice, or will see the move as a natural change for a programme.

Arguably Daybreak has already turned back into Daybreak anyway, and such a move could be ITV's way of admitting defeat to viewers without actually admitting it. It would also be a good opportunity for them to integrate Daybreak with ITV News.

No she would not.

She received lots of criticism because she's a bit rubbish.

Plus standing in front of a green screen for BBC3 hardly counts as "experience of covering international, sport and entertainment news."



Daybreak has already turned back into Daybreak??

Has it really



I think that would only work if ITV News moved away from their current look... I don't think people would enjoy seeing that ghastly studio at that time in the morning (I know the Morning News comes from there, but bearly anyone watches it anyway...). I certainly don't think that the News Summary from that studio is very fitting at 11.25 in the middle of This Morning!

Yet the old 2009 look with London skyline would have looked fine early in the morning.

Not necessarily, it would only have to be ITV News branded, ITV Daybreak News or something. News at Ten used to have a distinct look from ITV News but was the figurehead of ITV News, and BBC Breakfast will get a different look to the rest of BBC News, at least studio wise.

Daybreak and ITV News should definitely share the same graphics though but in different colours. The Royal Wedding coverage demonstrated how well that could work. Just not the current ones ...

Just had a look at the ratings for yesterday Tuesday 3rd May and Daybreak attracted 911,000 viewers or 20.5% share of the audience. This is a dramatic improvement upon this week's Bank Holiday Monday which Daybreak yet again got a dire rating of only 400,000. Interestingly Lorraine was down yesterday with ratings of only 974,000 but BBC Breakfast averaged 1.81 million. It could have been the impact of the death of Osama Bin Laden that led to the higher than normal ratings. It's the first time since March that Daybreak has broken the 900,000 threshold.

Daybreak also achieved it's highest AI (Audience appreciation) figure for the Royal Wedding coverage last Friday at 79.2 even slightly higher than BBC Breakfast. That's a significant improvement of the average 66-68 mark that the programme was achieving.

I haven't watched properly for a while but has improved tenfold this week and if the AI figures and ratings stay up then hopefully they'll be more inclined to keep the format they've been using. It still has a long way to go but is definitely moving in the right direction, and it would continue to move in the right direction if they ditched 1 Minute TV in favour of a 5-a-day style summary. Save things like how to make blueberry pancakes for Lorraine/This Morning.

With the continuing Bin Laden story and Alternative Vote results, it will be interesting to see how they approach tomorrows programme.

Edit- no point in a new post despite this edit being an hour later- they also now have further developments on the Jo Yates story so I guess tomorrow we'll find where the producers want Daybreak to be. They have 3 fairly big stories.

And yet, the format hasn't changed, elements have. What does that tell you? Acceptance? Or is it that people are skeptical of the constant tabloid-bashing?



Unrealistic, it's a commercial programme on a commercial network.



In the same way as every other important story is treated. Surely people realise by now that Daybreak is NOT bbc breakfast, is NOT sky news, and doesn't try to compete and be of clone of them. Daybreak will never have the resources, the £130m/year the BBC throws at their news gathering, or the £40m/year sky throws on their loss-leader channel which they are offloading. Daybreak is a news, human interest, entertainment PROGRAMME. By all means criticise it, but trying to compare is fruitless.



How is the Jo Yeates story elevated? Tabac has pleaded guilty to Manslaughter at a plea hearing, and will be tried for murder. It's an active case, which means you can only report what is said in open court. The murder trial hasn't started yet. This is not breaking news 24 hours later.

To be fair though, people will compare it to the newsier offerings elsewhere, as that is what Daybreak was heralded as being before it launched.

I can't find it now but I distinctly remember reading on the GMTV website that Daybreak was going to be more hard hitting and just "better".

Bit of an idea of what was being said at the time here: http://www.telegraph.co.uk/culture/tvandradio/7981787/Adrian-Chiles-must-not-look-glum-on-new-Daybreak-show-say-ITV-bosses.html

How can you seriously say that the format hasn't changed?



That has no relevance to ditching said item, that particular item comes where it would be good to have a repeat of the main headlines. Using the original format of 2 headlines, 1 entertainment story, 1 sport story and the weather would be a good roundup . Remember breakfast TV isn't supposed to be watched in its entirety, but short bursts. Most days if you tune in at 7.10am today, you won't see anything of importance until 7.30am. People watch breakfast TV to find out the main news stories and the weather and that isn't going to happen if all they see is an interview with a Britain's Got Talent reject and an item on how to peel a potato. The items work much if they're inbetween news updates/summaries, GMTV managed it for years.



Noone is saying it is BBC Breakfast or Sky News, but wasn't the original description of the programme to 'shape the days news agenda'? By all means it can be news, human interest, entertainment etc, but ITV themselves put an emphasis on news and so viewers expect it. If, as you say, the format hasn't changed, then surely that emphasis is still there? Except it isn't.



It has been leading the national news all day, the news even 'broke' during This Morning which is something they rarely do unless a story warrants it. If Daybreak don't even touch on it tomorrow then that shows what direction they're sending the programme and it will never succeed, which is a shame because this week has shown the producers are very competent when they want to be and could easily be rivalling the BBC.