ET
ethan8081
Christine and Adrian on opposite sides today
MW
Does that really matter though? Will the fact they took different positions make the ratings increase tenfold? I don't think so. Also, I fail to see what side of the sofa they sit on has to do with Television presentation [not the Digital Spew sense of the word either!].
Not that I am trying to spark an argument, I just don't feel it was necessary to post.
Christine and Adrian on opposite sides today
Does that really matter though? Will the fact they took different positions make the ratings increase tenfold? I don't think so. Also, I fail to see what side of the sofa they sit on has to do with Television presentation [not the Digital Spew sense of the word either!].
Not that I am trying to spark an argument, I just don't feel it was necessary to post.
ET
ethan8081
How come Lorraine's having the rest of the week off? To recover from Africa?
CY
From the ITV boss himself.
Quote:
ITV admits Daybreak has underperformed - Show fronted by Adrian Chiles and Christine Bleakley has averaged around 100,000 viewers less than GMTV
Breakfast show Daybreak, presented by Adrian Chiles and Christine Bleakley has "not performed as we would have hoped" after nearly six months on air, the ITV has admitted.
Figures show that since Chiles and Bleakley relaunched the network's breakfast programme in early September it has averaged around 100,000 viewers less than the show it replaced, GMTV.
ITV had high hopes for Daybreak when it launched in a blaze of publicity following the high-profile defections of Chiles and Bleakley from the BBC.
However, according to Barb figures, Daybreak's average audience since it premiered on 6 September has been 800,000, an 18.5% share.
During the same period the previous year – 6 September 2009 to 22 February 2010 – GMTV drew an average of 900,000 viewers, a 23.4% audience share.
The main winner following the demise of GMTV appears to have been BBC1's Breakfast, which has seen its average audience rise by 300,000.
In the six months to 22 February, Breakfast averaged around 1.6 million viewers, compared with 1.3 million during the same time the previous year.
ITV said on Wednesday in its 2010 results that "certain slots in the schedule have been disappointing. "Daybreak has not performed as we would have hoped," the company said.
However, the show's producers have been reacting to criticism from viewers and Chiles recently asked audiences to give it another try.
From a dip in October to just 530,000 and 390,000 in December, it has recovered and in the final hour of the show, which ends at 8.30am, is now regularly topping 1 million viewers.
The ITV chief executive, Adam Crozier, said the main thing was for the broadcaster to continue to invest in the show.
"Clearly it has had a difficult introduction but the numbers have now settled down. It is bringing in a younger audience and the programme has got a lot better over the last few months. The key thing is to keep investing," Crozier added.
An ITV spokeswoman added: "Since Christmas 2010, Daybreak figures have again been growing steadily, with to date an average of 0.8m/19%.
"In terms of profile, Daybreak is reaching a more upmarket and younger female audience year on year ... [between] 14 and 18 February saw us up 2% on ABC1 viewers compared to the same week with GMTV last year."
Breakfast show Daybreak, presented by Adrian Chiles and Christine Bleakley has "not performed as we would have hoped" after nearly six months on air, the ITV has admitted.
Figures show that since Chiles and Bleakley relaunched the network's breakfast programme in early September it has averaged around 100,000 viewers less than the show it replaced, GMTV.
ITV had high hopes for Daybreak when it launched in a blaze of publicity following the high-profile defections of Chiles and Bleakley from the BBC.
However, according to Barb figures, Daybreak's average audience since it premiered on 6 September has been 800,000, an 18.5% share.
During the same period the previous year – 6 September 2009 to 22 February 2010 – GMTV drew an average of 900,000 viewers, a 23.4% audience share.
The main winner following the demise of GMTV appears to have been BBC1's Breakfast, which has seen its average audience rise by 300,000.
In the six months to 22 February, Breakfast averaged around 1.6 million viewers, compared with 1.3 million during the same time the previous year.
ITV said on Wednesday in its 2010 results that "certain slots in the schedule have been disappointing. "Daybreak has not performed as we would have hoped," the company said.
However, the show's producers have been reacting to criticism from viewers and Chiles recently asked audiences to give it another try.
From a dip in October to just 530,000 and 390,000 in December, it has recovered and in the final hour of the show, which ends at 8.30am, is now regularly topping 1 million viewers.
The ITV chief executive, Adam Crozier, said the main thing was for the broadcaster to continue to invest in the show.
"Clearly it has had a difficult introduction but the numbers have now settled down. It is bringing in a younger audience and the programme has got a lot better over the last few months. The key thing is to keep investing," Crozier added.
An ITV spokeswoman added: "Since Christmas 2010, Daybreak figures have again been growing steadily, with to date an average of 0.8m/19%.
"In terms of profile, Daybreak is reaching a more upmarket and younger female audience year on year ... [between] 14 and 18 February saw us up 2% on ABC1 viewers compared to the same week with GMTV last year."
JW
And they are no longer almost sitting practically on top of each other, as was the case at the launch. Maybe they are drifting apart or have read a book on acceptable seating distances?
Christine and Adrian on opposite sides today
And they are no longer almost sitting practically on top of each other, as was the case at the launch. Maybe they are drifting apart or have read a book on acceptable seating distances?
BA
When you look at the breakdown it does appear that the problem is the first hour. Those awake at 6am probably aren't interested in what Daybreak has to offer, using a generalisation its going to be professional people who work. The ratings often go above 1m after 7am so it could be worth ITV trialling ITV News from 5.30am-7am, Daybreak 7am-8.30am and Lorraine 8.30am-9.25am. It is effectively what they did with GMTV. That should artificially boost the ratings if anything.
From the ITV boss himself.
Quote:
ITV admits Daybreak has underperformed - Show fronted by Adrian Chiles and Christine Bleakley has averaged around 100,000 viewers less than GMTV
Breakfast show Daybreak, presented by Adrian Chiles and Christine Bleakley has "not performed as we would have hoped" after nearly six months on air, the ITV has admitted.
Figures show that since Chiles and Bleakley relaunched the network's breakfast programme in early September it has averaged around 100,000 viewers less than the show it replaced, GMTV.
ITV had high hopes for Daybreak when it launched in a blaze of publicity following the high-profile defections of Chiles and Bleakley from the BBC.
However, according to Barb figures, Daybreak's average audience since it premiered on 6 September has been 800,000, an 18.5% share.
During the same period the previous year – 6 September 2009 to 22 February 2010 – GMTV drew an average of 900,000 viewers, a 23.4% audience share.
The main winner following the demise of GMTV appears to have been BBC1's Breakfast, which has seen its average audience rise by 300,000.
In the six months to 22 February, Breakfast averaged around 1.6 million viewers, compared with 1.3 million during the same time the previous year.
ITV said on Wednesday in its 2010 results that "certain slots in the schedule have been disappointing. "Daybreak has not performed as we would have hoped," the company said.
However, the show's producers have been reacting to criticism from viewers and Chiles recently asked audiences to give it another try.
From a dip in October to just 530,000 and 390,000 in December, it has recovered and in the final hour of the show, which ends at 8.30am, is now regularly topping 1 million viewers.
The ITV chief executive, Adam Crozier, said the main thing was for the broadcaster to continue to invest in the show.
"Clearly it has had a difficult introduction but the numbers have now settled down. It is bringing in a younger audience and the programme has got a lot better over the last few months. The key thing is to keep investing," Crozier added.
An ITV spokeswoman added: "Since Christmas 2010, Daybreak figures have again been growing steadily, with to date an average of 0.8m/19%.
"In terms of profile, Daybreak is reaching a more upmarket and younger female audience year on year ... [between] 14 and 18 February saw us up 2% on ABC1 viewers compared to the same week with GMTV last year."
Breakfast show Daybreak, presented by Adrian Chiles and Christine Bleakley has "not performed as we would have hoped" after nearly six months on air, the ITV has admitted.
Figures show that since Chiles and Bleakley relaunched the network's breakfast programme in early September it has averaged around 100,000 viewers less than the show it replaced, GMTV.
ITV had high hopes for Daybreak when it launched in a blaze of publicity following the high-profile defections of Chiles and Bleakley from the BBC.
However, according to Barb figures, Daybreak's average audience since it premiered on 6 September has been 800,000, an 18.5% share.
During the same period the previous year – 6 September 2009 to 22 February 2010 – GMTV drew an average of 900,000 viewers, a 23.4% audience share.
The main winner following the demise of GMTV appears to have been BBC1's Breakfast, which has seen its average audience rise by 300,000.
In the six months to 22 February, Breakfast averaged around 1.6 million viewers, compared with 1.3 million during the same time the previous year.
ITV said on Wednesday in its 2010 results that "certain slots in the schedule have been disappointing. "Daybreak has not performed as we would have hoped," the company said.
However, the show's producers have been reacting to criticism from viewers and Chiles recently asked audiences to give it another try.
From a dip in October to just 530,000 and 390,000 in December, it has recovered and in the final hour of the show, which ends at 8.30am, is now regularly topping 1 million viewers.
The ITV chief executive, Adam Crozier, said the main thing was for the broadcaster to continue to invest in the show.
"Clearly it has had a difficult introduction but the numbers have now settled down. It is bringing in a younger audience and the programme has got a lot better over the last few months. The key thing is to keep investing," Crozier added.
An ITV spokeswoman added: "Since Christmas 2010, Daybreak figures have again been growing steadily, with to date an average of 0.8m/19%.
"In terms of profile, Daybreak is reaching a more upmarket and younger female audience year on year ... [between] 14 and 18 February saw us up 2% on ABC1 viewers compared to the same week with GMTV last year."
When you look at the breakdown it does appear that the problem is the first hour. Those awake at 6am probably aren't interested in what Daybreak has to offer, using a generalisation its going to be professional people who work. The ratings often go above 1m after 7am so it could be worth ITV trialling ITV News from 5.30am-7am, Daybreak 7am-8.30am and Lorraine 8.30am-9.25am. It is effectively what they did with GMTV. That should artificially boost the ratings if anything.
NG
noggin
Founding member
Adrian always sat on the left of screen and Christine on the right when they BOTH sat on the screen-left half of the sofa on The One Show. They obviously were used to sitting that way when they started on Daybreak and wanted to continue with this arrangement, but didn't realise that because they were on the screen-right half of the sofa, it didn't work properly.
Christine should always be closer to the guest than Adrian - simple as. She's better at connecting with them - is more tactile - and also if Adrian is closer to the guest it looks like he is blocking Christine (as she's smaller).
It's only taken them 6 months to do something they should have done on day 2.
Christine should always be closer to the guest than Adrian - simple as. She's better at connecting with them - is more tactile - and also if Adrian is closer to the guest it looks like he is blocking Christine (as she's smaller).
It's only taken them 6 months to do something they should have done on day 2.
ET
ethan8081
Another 6 months and maybe Adrian and Christine will go! That should have happened on day 6
GI
... and to be replaced by James Corden and Fearne Cotton.
Another 6 months and maybe Adrian and Christine will go! That should have happened on day 6
... and to be replaced by James Corden and Fearne Cotton.
MW
... and to be replaced by James Corden and Fearne Cotton.
No way.
Another 6 months and maybe Adrian and Christine will go! That should have happened on day 6
... and to be replaced by James Corden and Fearne Cotton.
No way.
ET
ethan8081
Another 6 months and maybe Adrian and Christine will go! That should have happened on day 6
... and to be replaced by James Corden and Fearne Cotton.
No way.
Kate and Dan
BA
They tried it a few days in but quickly changed back. They used to swap sides all the time during GMTV, so if Adrian & Christine insist on sitting with him on the left and her on the right, then the logical thing is to let them do that for links etc and swap places for interviews.
Adrian always sat on the left of screen and Christine on the right when they BOTH sat on the screen-left half of the sofa on The One Show. They obviously were used to sitting that way when they started on Daybreak and wanted to continue with this arrangement, but didn't realise that because they were on the screen-right half of the sofa, it didn't work properly.
Christine should always be closer to the guest than Adrian - simple as. She's better at connecting with them - is more tactile - and also if Adrian is closer to the guest it looks like he is blocking Christine (as she's smaller).
It's only taken them 6 months to do something they should have done on day 2.
Christine should always be closer to the guest than Adrian - simple as. She's better at connecting with them - is more tactile - and also if Adrian is closer to the guest it looks like he is blocking Christine (as she's smaller).
It's only taken them 6 months to do something they should have done on day 2.
They tried it a few days in but quickly changed back. They used to swap sides all the time during GMTV, so if Adrian & Christine insist on sitting with him on the left and her on the right, then the logical thing is to let them do that for links etc and swap places for interviews.