Daybreak - the launch onwards

I do think Daybreak seems to be going the other way - even further down the 'light entertainment' route than GMTV.

In some ways I can see why - they can't compete with Breakfast when it comes to news and, in any case, Adrian and Christine aren't best suited to that kind of format. Could you honestly see Christine taking a politician to task in the way that Sian can?

So, if they don't want to do things like GMTV did and go after new audiences, their only real option is to go even more low-brow. It actually reminds me a lot of the kind of format that TV-AM or earlier GMTV had.

Where's Robert Kee when you need him?

Enjoying a well-earned retirement, no doubt. He's 91!

yes, quite alarming to see how much engaging (news) content GMTV had in comparison to Daybreak. Good use of pictures and 'teasers' as well. Daybreak has nothing like this.

For ITV bosses, the solution to their ratings misery for Daybreak is clear- make it more like GMTV in terms of content, news + structure (but take a hit and ditch the competitions); get rid of the trying-too-hard zaniness; ditch Tasmin Lucia Khan.

This was during the 'newshour' though to be fair!!

One thing this that would make the TOTH's a bit better is to bring back a format not seen since the September launch. After the coming up and welcome, Daybreak originally started the show with the presenters telling us of the first story (as seen on GMTV in the above clip) and this not only gave some more journalistic credibility with A&C actually having to read the news, but allowed for a more smooth link, before handing over to Tasmin who continued albeit rather more indepth.

On another note, I think Tasmin is much better now, she seems to be part of the furniture now. Also, Lucy is great as Kirsty's cover.

The view of the news area when the news is being read has also changed now to feature the TV screen in permanently. Until now, this angle has only been used during a handover to a correspondant. Shame you don't see the view though!

On the subject of the view (and apologies for whittering on!) the blinds have come gone up around 7:40 this week and the studio has looked fantastic. On Tuesday, A&C mentioned it and Christine rather rejoiced that ''finally its getting lighter''!

This view isn't permanent, it's usually used now during the headlines summary - and the normal head on view is used for the rest.

What Daybreak needs is for the plug to be pulled - quick sharp!

Caught a bit of Daybreak after 8 this morning, and the backdrop looked fantastic. There was a lovely kind of pinkish hue to the view - not sure if that was just the colour of the sky at the time, or whether it was deliberately brought about by the lighting panels.

I disagree. They said similar things regarding GMTV when that started. It went on to be successful, sadly it died out towards the end. Give it time people will adapt and realise, different and new is not always worse.

They should have a more newsy hour 6-7 then keep the format used now. Maybe sack Adrian?

Part of the appeal of Aidan & Christine was, "are they going together"

When it was proven they weren't there appeal dropped in my opinion, maybe others think that way too?

Also, if Daybreak go more "newsy" that means they will be competing against the same format that BBC Breakfast has & they aren't going to win that battle as the BBC has been doing the same thing for years on end, so what can Daybreak do? Be less serious and more showbiz than the BBC? That's what they are doing & at the moment its clear that this format won't bring in a million viewers. So what can Daybreak do? Stick to the same format and hope that in time more people will tune in?

I don't think I agree with that. I can't say I or anybody I know ever thought that someone like Adrian could get someone like Christine. It didn't make sense.

I just think they had good chemistry on The One Show which just developed by itself. However, on Daybreak, the chemistry feels forced because that's what the producers were banking on to bring in the viewers, and there's nothing worse than over the top banter/cheering and clapping from the crew.

Chemistry does not mean 'are they going together'. Carrie Gracie and Simon McCoy/Jon Sopel and Emily Maitlis have some brilliant chemistry on BBC News without anybody thinking they're jumping into bed together once the broadcast is over.