That's not really any better than the programme they are attempting to replace.
ITV don't normally give programmes a 4 month run if they are losing viewers for the slot. What do you think the time limit will be for Daybreak?
As far as i'm concerned there's a cat in hell's chance of ITV scrapping Daybreak. As long as it's meeting the audience levels, or exceeding them, of GMTV, it makes little difference. Bear in mind that ITV will lose what little viewers it's got left if it were to scrap Daybreak, what would they replace it with?
That's not really any better than the programme they are attempting to replace.
ITV don't normally give programmes a 4 month run if they are losing viewers for the slot. What do you think the time limit will be for Daybreak?
As far as i'm concerned there's a cat in hell's chance of ITV scrapping Daybreak. As long as it's meeting the audience levels, or exceeding them, of GMTV, it makes little difference. Bear in mind that ITV will lose what little viewers it's got left if it were to scrap Daybreak, what would they replace it with?
ITV News update on the hour 6am, 7am & 8am for less than 5mins, followed by childrens programmes
Or A ITV News hour followed by childrens programmes until a time like 8.30 or 9.25 - no doubt it will be difficult to axe the breakfast franchise slot unless everyone opts out
EDIT: with all this comparing 7Sunrise with what could Daybreak be, What about Network Ten? They broadcast a News Hour then have childrens programmes until 9am then another news hour, although the latter hour is unlikely from ITV.
That's not really any better than the programme they are attempting to replace.
ITV don't normally give programmes a 4 month run if they are losing viewers for the slot. What do you think the time limit will be for Daybreak?
As far as i'm concerned there's a cat in hell's chance of ITV scrapping Daybreak. As long as it's meeting the audience levels, or exceeding them, of GMTV, it makes little difference. Bear in mind that ITV will lose what little viewers it's got left if it were to scrap Daybreak, what would they replace it with?
ITV News update on the hour 6am, 7am & 8am for less than 5mins, followed by childrens programmes
Or A ITV News hour followed by childrens programmes until a time like 8.30 or 9.25 - no doubt it will be difficult to axe the breakfast franchise slot unless everyone opts out
EDIT: with all this comparing 7Sunrise with what could Daybreak be, What about Network Ten? They broadcast a News Hour then have childrens programmes until 9am then another news hour, although the latter hour is unlikely from ITV.
Considering Lorraine gets quite good ratings and is considered the reason GMTV's average appears higher it's unlikely that would be axed even if Daybreak were to be axed, which again I doubt.
That's not really any better than the programme they are attempting to replace.
ITV don't normally give programmes a 4 month run if they are losing viewers for the slot. What do you think the time limit will be for Daybreak?
As far as i'm concerned there's a cat in hell's chance of ITV scrapping Daybreak. As long as it's meeting the audience levels, or exceeding them, of GMTV, it makes little difference. Bear in mind that ITV will lose what little viewers it's got left if it were to scrap Daybreak, what would they replace it with?
ITV News update on the hour 6am, 7am & 8am for less than 5mins, followed by childrens programmes
Or A ITV News hour followed by childrens programmes until a time like 8.30 or 9.25 - no doubt it will be difficult to axe the breakfast franchise slot unless everyone opts out
EDIT: with all this comparing 7Sunrise with what could Daybreak be, What about Network Ten? They broadcast a News Hour then have childrens programmes until 9am then another news hour, although the latter hour is unlikely from ITV.
Considering Lorraine gets quite good ratings and is considered the reason GMTV's average appears higher it's unlikely that would be axed even if Daybreak were to be axed, which again I doubt.
Putting ITV News in that slot would lose viewers even more. Seeing that ghastly studio at that time in the morning and their reporters would be a big turn off for viewers. Why not watch BBC or Sky if you want news in the morning?
That's not really any better than the programme they are attempting to replace.
ITV don't normally give programmes a 4 month run if they are losing viewers for the slot. What do you think the time limit will be for Daybreak?
As far as i'm concerned there's a cat in hell's chance of ITV scrapping Daybreak. As long as it's meeting the audience levels, or exceeding them, of GMTV, it makes little difference. Bear in mind that ITV will lose what little viewers it's got left if it were to scrap Daybreak, what would they replace it with?
ITV News update on the hour 6am, 7am & 8am for less than 5mins, followed by childrens programmes
Or A ITV News hour followed by childrens programmes until a time like 8.30 or 9.25 - no doubt it will be difficult to axe the breakfast franchise slot unless everyone opts out
EDIT: with all this comparing 7Sunrise with what could Daybreak be, What about Network Ten? They broadcast a News Hour then have childrens programmes until 9am then another news hour, although the latter hour is unlikely from ITV.
Considering Lorraine gets quite good ratings and is considered the reason GMTV's average appears higher it's unlikely that would be axed even if Daybreak were to be axed, which again I doubt.
Putting ITV News in that slot would lose viewers even more. Seeing that ghastly studio at that time in the morning and their reporters would be a big turn off for viewers. Why not watch BBC or Sky if you want news in the morning?
I was just coming up with the solution where they have to provide so much in the franchise slot 6am - 9.25am. Not that they have to use the ITV News studio, no doubt a smaller set up can be made for a morning news broadcast. Although I doubt its not too much to rig it up as they have to do it for the Morning News at 5.30am
Daybreak won't be going anywhere for a while. Like with GMTV and TV-am before it, they'll ride it out and get it right eventually - because the risk and cost of launching another new breakfast show is just far too high.
It's hard to know which way they need to go to make it work - more lightweight or more heavyweight - opinion is very much divided on that. Would be interesting to know though if the drop in ratings has been reflected in the revenue it brings in, or whether it actually succeed in it's job of bringing in more lucrative demographics for the breakfast slot.
because the risk and cost of launching another new breakfast show is just far too high.
Except the other option of not having a breakfast show at all will become increasingly attractive to ITV if they can't get what they want from this. Still, its not even a year old yet.
I agree with 'Brekkie' it won't be for a while yet - maybe if Adrian and Christine move on and they find the new presenters have done a good stint, then maybe - but that's predicting too far, its not even been on air 6months.
I was just coming up with the solution where they have to provide so much in the franchise slot 6am - 9.25am. Not that they have to use the ITV News studio, no doubt a smaller set up can be made for a morning news broadcast. Although I doubt its not too much to rig it up as they have to do it for the Morning News at 5.30am
The CBS Morning News on the other side of the pond has a very basic studio, but its fine. There's no reason why ITV couldn't create a nice cosy little studio for their morning bulletins, a bit more comfortable and welcoming than their current eyesore
However above someone meantioned hourly news bulletins perhaps, and childrens programmes - I question whether that idea would really work, there would be something funny about switching between news headlines and Horrid Henry...
Unless they worked it as the Morning News 5.30-6.30, CITV 6.30-7.30, News Headlines, any generic cooking programme or whatever for the next hour, News Headlines, then Lorraine? Either way I can't really see it happening.
However above someone meantioned hourly news bulletins perhaps, and childrens programmes - I question whether that idea would really work, there would be something funny about switching between news headlines and Horrid Henry...
GMTV done it often during the school holidays until about 2001. They'd insert the odd episode of Pokémon or Paddington Bear around their usual setup with Eamonn, Fiona and Penny with the News . Done pretty seamlessly, no gravitas lost, just accommodating it's new market while parents get more of a lie in.
The question is, 'is Daybreak profitable in its current form?'. If the answer is yes, which I suspect it is, then why on earth would they cancel it and replace it with Children's programming, as some have suggested? If Daybreak is losing them money long-term then it makes sense to cease broadcasting it, but if it isn't I doubt they'd be stupid enough to replace it with programming which would make them considerably less.
That's not to say they're happy with Daybreak's performance - I'm sure it could do considerably better. But replacing or suspending it would only make sense if there's a considerable chance of making more money with other things in that slot.
Gráinne Seoige presenting the show today alongside Dan. I Did not see much of it as I was making the most of an extra lie in (My schools pipes have broke down). Tasmin was back on Newsdesk after her short break. But still No Adrian or Christine I assume there back Monday?.
