Outstanding. I was never a fan of GMTV, but I thought I'd get online and give Daybreak a go, especially as it's launch day.
So I go to the online ITV Player
to watch the live ITV1 stream - only I can't find it. I click on the big and small channel logos I can see, I go round in circles a few times scanning various ITV Player pages, before I finally see a small, barely noticeable link at the bottom of the page that says "Watch ITV", which I select, and which takes me to an entirely different 'player' at www.itv.com/watchitv
with a giant "WATCH ITV" logo at the top, and no ITV Player branding to be seen.
I have no idea what the purpose is in segregating the live streams so completely from the branded ITV Player section of the site, nor why there's virtually no signposting between the two sections, other than nondescript generic links that blend into the rest of the page - but anyway...
I sit through the tedium of not one, but two, adverts - a full minute's worth, before I finally get the ITV1 live stream going, just as the ITV News bulletin is coming to a close.
Looking forward to witnessing the dawn of a new era in breakfast television, I eagerly await the opening moments of the all-new show, only to have my parade thoroughly p!ssed on by this:
Well, I tried. I hung in there as long as I could, I jumped over hurdles and through hoops, but ITV obviously just don't want me to watch their sparkly new programme - so I guess I'll take the hint and stick with BBC Breakfast.